2024 Natural Grocers Sustainability Report

PLANET

NUTRITION EDUCATION

QUALITY

COMMUNITY

CREW

ALWAYS AFFORDABLE SM PRICING

PEOPLE

ANIMAL WELFARE

HEALTH

Product Marketing and Education

COMMUNICATING STANDARDS IN-STORE Natural Grocers ® stores maintain detailed information tags on individual products and general store signage that identify our affordable pricing, product standards, dietary concerns, and local sourcing. We also provide customers with access to educational materials to expand their food and nutrition knowledge base. Natural Grocers provides customers with point-of-purchase information regarding our Egg Ranking System and our Meat & Seafood Ranking System. In the latter, we communicate through our Bronze, Silver, and Gold ranking tags, a brief Ranking Chart to detail the species-specific standards, and a QR code sign that links to our website standards page with full details. This messaging allows

customers to make informed dietary and nutritional choices at the point of purchase. See our Meat Standards Ranking Chart on page 17 . INFORMATION AVAILABLE ON OUR WEBSITE Our com pany website hos ts product and standards information, educational materials such as our Health Hotline magazine, advocacy and news items, among other content. Our website features product and recipe search interfaces. Our Natural Grocers mobile application provides an additional channel for content. STAKEHOLDER ENGAGEMENT WITH THE “MEET YOUR FARMER” FILM SERIES Our documentary film series ta ckles complex or lesser

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understood topics, including humane poultry processing, regenerative agronomy, and land management. These documentaries also highlight solution-oriented best practices and equip viewers to make informed decisions about the environmental impact of their food choices. Each film asks us to question the status quo of food production, while evoking a positive message of hope and transformation. Our “Meet Your Farmer” film “From the Soil Up” profiles a small, multi-generational family dairy farm using regenerative practices

Our “From the Soil Up” film demonstrates the power dedicated farmers have to heal the land, bring people together, and make a difference when their farming practices are rooted in regenerative agriculture. Their vision of “farming from the soil up” blends a pasture-based grazing system with other ecologically thoughtful practices to craft products that create change. Enjoy this family’s inspiring story—just one example of the extraordinary organic dairy farmers behind our Natural Grocers Brand Organic Cheese. View the film at: From the Soil Up

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FISCAL YEAR | 2024