2025 Natural Grocers Sustainability Report

PLANET

HEALTH

COMMUNITY

NUTRITION EDUCATION

QUALITY

CREW

ALWAYS AFFORDABLE SM PRICING

ANIMAL WELFARE

PEOPLE

Product Marketing and Education

COMMUNICATING STANDARDS IN-STORE Natural Grocers ® stores maintain detailed information tags on individual products and general store signage that identify our affordable pricing, product standards, dietary concerns, and local sourcing. We also provide customers with access to educational materials to expand their food and nutrition knowledge base. Natural Grocers provides customers with point-of-purchase information regarding our Egg Ranking System and our Meat & Seafood Ranking System . In the latter, we communicate through our Bronze, Silver, and Gold ranking tags, a brief Ranking Chart to detail the species-specific standards, and a QR code that links to our website standards page with full details. This messaging allows customers to make informed dietary and nutritional choices at the point of purchase. See our Meat Standards Ranking Chart below.

OUR STANDARDS

BRONZE • SUSTAINABLY FARMED • HUMANELY RAISED • NO antibiotics, hormones or growth promotants • NO animal by-products • NO cloned or genetically modified animals

SILVER INCLUDES BRONZE STANDARDS • NON-GMO feed • NON-GMO alfalfa (ruminants) • NO synthetic colorants (seafood) • FREE RANGE (poultry) • 100% GRASS-FED and/or certified organic (ruminants) • CERTIFIED ORGANIC and/or other regenerative farming practices (ruminants, seafood) • SUSTAINABLY SOURCED (seafood)

GOLD INCLUDES BRONZE & SILVER STANDARDS • CERTIFIED ORGANIC and/or other regenerative farming practices (poultry, pork) • 100% U.S. DOMESTIC (ruminants, poultry, pork) • WILD CAUGHT & SUSTAINABLY CERTIFIED (seafood, boar)

INFORMATION AVAILABLE ON OUR WEBSITE AND MOBILE APP Our company website hosts product and standards information, educational materials such as our Health Hotline magazine, advocacy and news items, among other content. Our website features product and recipe search interfaces. Our Natural Grocers mobile application provides an additional channel for content.

STAKEHOLDER ENGAGEMENT WITH THE “MEET YOUR FARMER” FILM SERIES Our documentary film series tackles complex or lesser understood topics, including humane poultry processing, regenerative agronomy, and land management. These documentaries also highlight solution-oriented best practices and equip viewers to make informed decisions about the environmental impact of their food choices. Each film asks us to question the status quo of food production, while evoking a positive message of hope and transformation. In our film Dirty Little Secret, Matt Maier, owner of Thousand Hills Lifetime Grazed, explains the labeling loopholes that are used to trick consumers into buying feedlot beef by calling it “grass fed.”

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NATURAL GROCERS ® | SUSTAINABILITY REPORT