2025 Natural Grocers Sustainability Report

PLANET

HEALTH

NUTRITION EDUCATION

QUALITY

CREW

ALWAYS AFFORDABLE SM PRICING

COMMUNITY

ANIMAL WELFARE

PEOPLE

People Caring for our customers, Crew and communities are inherent in our Five Founding Principles. We practice these principles by providing access to our unique product offering at affordable prices and by delivering free nutrition education. We also do so through our support of non-profit groups that promote the health and wellbeing of our customers and communities and in how we support our Crew. Affordability Always Affordable SM Prices is one of our Five Founding Principles. We believe that a healthy and balanced lifestyle should be achievable for everyone. To this end, we are dedicated to providing affordable pricing on high-quality food and supplements. Pricing Strategy: We have an Always Affordable Price designation on almost all products, while also providing special sale pricing each month. We believe our pricing strategy enables our customers to regularly shop our stores for their groceries, dietary supplements, and household essentials. Meal Deals: Each month we feature promotions and recipes that highlight a variety of affordable and nutritious family meals. Accountability: Periodically we conduct studies to compare the pricing of core items to those of our primary competitors to ensure that we are true to our commitments. Cost Efficiencies: As we continue to expand our store base, we believe there are opportunities for increased leverage in fixed costs, such as administrative expenses, as well as increased economies of scale in sourcing products. We strive to keep our product and operating costs low, which allows us to continue to offer attractive pricing for our customers.

Food Access We believe that everyone deserves access to fresh, organic produce, healthy groceries, and trusted dietary supplements. We also believe that free Nutrition Education empowers our customers, Crew members and communities to improve their well-being. Our smaller format store model successfully serves urban, suburban, and rural communities, including communities identified by the USDA Economic Research Service as having low income and low access. In our neighborhood stores, we offer a wide variety of natural, organic and lifestyle-specific products, at affordable prices, to which many communities we serve would not otherwise have local access.

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NATURAL GROCERS ® | SUSTAINABILITY REPORT