Health Hotline Magazine | January 2022

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Supporting Immunity Becomes a Daily Practice

This trend is making an appearance on our list two years in a row, because we’re all getting on board with daily immune support, and there’s no looking back. We know that getting sick is inevitable, but we’ve also come to understand that by nourishing our immune system every day, even when we aren’t sick, it will be primed and ready to go when the inevitable happens, making symptoms less severe and the duration shorter. In 2022, we will continue to give our immune system the nutrients it needs to function optimally— on a daily basis. Immune resilience is about training the immune system to always be at its peak performance, much like we would build muscles for fitness. This daily strategy includes getting su cient amounts of immune- building nutrients daily, like vitamin C, vitamin D, and quercetin. It also demands that we improve our diets by reducing sugar and industrial seed oils like corn, soy, and cottonseed, and stop being so sedentary to improve overall health, build immune resilience in the face of viruses like COVID-19, and extend our healthspan. Throughout the pandemic, we have seen the role that comorbidities play in the severity of disease, and research has shown that people with poor liver health, cardiovascular disease, diabetes, and metabolic syndrome have poorer outcomes. This is why in 2022 we will work to support our immune systems on a daily basis while also going back to the basics of nutrition and physical activity to help eliminate or mitigate comorbidities, improve overall health, and increase immune resilience. TRY THIS TREND: Support your immune system’s resilience with a daily vitamin C supplement and vitamin D & K gummies and read about quercetin’s growing popularity for supporting immune health.

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Women and BIPOC (Black, Indigenous, People of Color) have always been an integral part of the entrepreneurial backbone of this country, and the health and wellness space is no di erent. This industry is growing exponentially, and with that growth, we will see more women and BIPOC-owned businesses bring their expertise, creativity, and knowledge to the mix. In 2022, we will continue to highlight and support these businesses—which run the gamut from supplements to body care to natural foods. TRY THIS TREND: There are so many wonderful women and BIPOC-owned companies to support. Some of our favorites (in no particular order) are Miyoko’s Creamery, Siete, Pop & Bottle, The Honey Pot, A Dozen Cousins, Biena, Me & the Bees Lemonade, Naturade, Nubian Heritage, and Pipcorn. Women & BIPOC-Owned Businesses Will Continue to Shine

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Our Pets Get Healthy Too

Pet ownership skyrocketed during the pandemic, and just as we took an increased interest in supporting our own health and wellness over the last two years, pet owners are now applying the same high standards when shopping for their furry friends. As pet owners become increasingly conscious pet parents,

we’ll see a continued increase in the demand for organic pet food and treats. Pet owners will also continue to demand food that’s free from common allergens like corn, soy, and wheat and will look to supplements that support anxiety, digestion, and joint health. TRY THIS TREND: Treat your furry friend to a high-quality organic brand of food (just be sure to start slowly when changing pet foods by adding a little of the new food into the old each day to reduce the chances of an upset stomach) and explore supplements for your pet’s specific needs.

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