Health Hotline Magazine | January 2024
Science-backed educational articles from some of the top voices in health and nutrition Exceptional product deals making prices even lower than Natural Grocers’ Always Affordable prices
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
JANUARY 2024 VOL. 78 ENJOY YOUR FOOD SUPPLEMENT THE REST
13 % OFF
25 % OFF
20
% OFF
15 % OFF
17 % OFF
23 % OFF
25 % OFF
SEE INSIDE FOR HUGE SAVINGS ON SUPPLEMENTS!
SM
UP TO
*
COUNT THE APRONS
FOR A CHANCE TO WIN A $500 NATURAL GROCERS GIFT CARD! SEE PAGE 22
SELECT ITEMS
SEE PAGE 18 *O ers available 1/16/24–1/20/24 only to {N}power members, in-store, at participating stores. Limit one per {N}power member. Quantity limited to stock on hand, no rain checks. Void where prohibited by law. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. SEE PAGE 17
THIS ONE
COUNTS!
CONTENTS
RESOLUTION RESET 17 21 DAYS TO A HEALTHIER YOU 11 18 EPIC SAVINGS!
LETTE FROM
THE Iselys
NEW PRODUCT NATURAL GROCERS ® BRAND SPARKLING TEAS 23 22 COUNT THE PURPLE APRONS THE RISK OF COUNTEREIT SUPPLEMENTS ONLINE 20
Dear January, It's nice to see you, looking as fresh as ever! But we have a small bone to pick with you. It's about how you always come in strong—so optimistic and full of promises. Anything dragging us down is "so last year," you say. It's time for the "new you," you assure us. Don't be afraid of "resolutions," you chant, because this time, it will be di erent. Can you tell us the reason why? No, we just need to trust you. You are January, after all—you know these things. And then… 31 days later, you silently disappear. The problem is, most of the time, you've taken all your bright, shiny promises and our resolutions with you. In fact, it happens so frequently that people are starting to consider New Year's resolutions a worthless cliché. But, when it comes to taking charge of our health and building a foundation that supports not just surviving but thriving, well, that's not worthless to us! It's why our Natural Grocers family is here. So, January, we want you to be more specific about your promises this year. We want your vibrant optimism to help us educate our communities about the vitamins, supplements, and nutritious recipes that can genuinely support us on the journey to achieving our healthy resolutions. We want to discuss things that promote clarity, focus, and our body's normal production of energy. And the ones that will support healthy weight maintenance and sleep patterns and all the essential elements we need to thrive despite our frenetic, modern world. Still, we also know that we all miss our goals sometimes, and we want to feel the togetherness of this truth—because we're genuinely not experiencing it alone. And maybe if we let that knowledge travel all the way from the crown of our heads to the tips of our toes and finally to our hearts—surrounding them like a warm hug—it will help us get up the next day and try again.
2024 TOP TRENDS 26
30 RECIPE
38 BEST OF THE BEST SURVEY MEDITERRANEAN TINNED FISH BOARD
NATURALGROCERS.COM @naturalgrocers @shopnaturalgrocers
So, January, we're glad we had this talk. Now get out there and get our neighbors excited to build a strong foundation for healthy goals already! Let's make Resolution Reset Day ® worth believing in, through the ups and downs of all 365 days of the year.
IMPORTANT TERMS AND CONDITIONS FOR HEALTH HOTLINE ® OFFERS Unless otherwise noted, these offers are available only from 1/8/24 to 1/27/24 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. We reserve the right to correct errors. Void where prohibited by law. {N}power ® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. To join {N}power, visit www.naturalgrocers.com/join.
In health,
The Isely Family
OU 5 FOUNDING P INCIPLES
QUALITY PRODUCTS
ALWAYS AFFORDABLE PRICING
COMMITMENT TO OUR COMMUNITY
COMMITMENT TO OUR good4u CREW SM
NUTRITION EDUCATION
SM
2 | Health Hotline ®
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
Members of the Family! Help Us Welcome the Newest
Pi c kles A Pickle You'll Want to Get Into! Sandwiches, burgers, BBQs—these call for Natural Grocers ® Brand Pickles! Non-GMO Project Verified, Kosher Certified, and available in six varieties in three classic styles—cut to fit your favorite occasions. No artificial additives, just crisp, quality deliciousness.
$ 79 EACH 4 ALWAYS AFFORDABLE SM 24 OZ.
NaturalGrocers.com/ngbp-pic les
Natural Grocers ® | 3
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
GROCERY
22 % OFF
21 % OFF
34 % OFF
C2O ® Coconut Waters 17.5 OZ. Hydrate and refresh with 100% pure coconut water that is packed with electrolytes. 2/ $ 4
EACH $ 1 79
$ 1 89
CHOMPS Meat Sticks 1.15 OZ. Made from the highest quality sustainably-sourced meats to deliver delicious taste in every bite.
ESSENTIA ® Ionized Water 1.5 L Premium, alkaline bottled-water that is crisp and refreshing.
ALWAYS AFFORDABLE $ 2.89
ALWAYS AFFORDABLE SM $ 2.29
ALWAYS AFFORDABLE $ 2.59
18 % OFF
25 % OFF
22 % OFF
$ 5 69
CHOCOLOVE ® No Sugar Added Chocolate Bars 3.2 OZ. The same rich and decadent taste you know and love, now with no sugar added. 2/ $ 6
$ 4 15
ZEVIA ® Zero Calorie Zevia Sodas 6 PK Delivering zero-sugar, zero-calorie beverages that support a better-for-you lifestyle. EACH
JUSTIN’S ® Peanut Butter Jars 16 OZ. Made with delicious, dry roasted nuts and packed with protein.
ALWAYS AFFORDABLE $ 6.99
ALWAYS AFFORDABLE $ 3.85
ALWAYS AFFORDABLE $ 5.59
27 % OFF
23 % OFF
20 % OFF
$ 4 15
SIETE Grain Free Tortilla Chips 5 OZ. Deliciously crisp cassava flour tortilla chips made with the spark of tradition. 2/ $ 8
$ 3 19
PURELY ELIZABETH ® Select Superfood Oatmeal 6 CT Delicious, nourishing superfood oatmeal blends, crafted without artificial flavors.
BOULDER CANYON ® Select Potato Chips 5.25 6.5 OZ. Get your snack on with these crisp and satisfying potato chips, made with better-for-you oils.
ALWAYS AFFORDABLE $ 5.39
ALWAYS AFFORDABLE $ 5.49
ALWAYS AFFORDABLE $ 3.99
4 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
GROCERY
22 % OFF
20 % OFF
23 % OFF
GIMME SEAWEED SNACKS ® Organic Seaweed Snacks 6 CT Delicious, nutritious, and climate friendly low-calorie superfood snacks. 2/ $ 10
$ 3 99
GOMACRO ® Organic Macrobars 2 2.4 OZ. These delicious vegan snack and protein bars provide a healthy, plant-based energy boost. 2/ $ 5
NATURAL GROCERS ® BRAND Organic Chicken Jerky Treats for Dogs 4.5 OZ. Delicious jerky treats in flavors pups love, made in the USA with Human Grade ingredients.
ALWAYS AFFORDABLE SM $ 6.49
ALWAYS AFFORDABLE $ 3.25
ALWAYS AFFORDABLE $ 4.99
22 % OFF
20 % OFF
25 % OFF
ALMOND BREEZE ® Almond Breeze Beverages 32 OZ. Smooth almond milk with 50% more calcium and 46% less calories than dairy. 2/ $ 5
SILVER HILLS SPROUTED BAKERY ® Organic Sprouted Bagels 14 OZ. $ 4 85 EACH
$ 9 49
4TH & HEART Select Ghee 9 OZ. A delicious lactose-free 1:1 substitute for butter or cooking oil in any recipe.
ALWAYS AFFORDABLE $ 3.15
ALWAYS AFFORDABLE $ 6.25
ALWAYS AFFORDABLE $ 12.69
21 % OFF
$ 4 29 21 % OFF
26 % OFF
ALOHA Organic Plant-Based Protein Bars 1.98 OZ. Packed with 14g of protein bolstered by healthy fats to keep you energized for hours. $ 2 25 EACH
$ 2 69
BACK TO NATURE™ Select Cookies 9 12 OZ. Delicious cookies from a company that gives back to the nature conservancy.
BIGELOW ® Select Teas 18 20 CT Teas for any occasion, crafted with a passion for perfection since 1945.
ALWAYS AFFORDABLE $ 2.85
ALWAYS AFFORDABLE $ 5.49
ALWAYS AFFORDABLE $ 3.65
Natural Grocers ® | 5
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
GROCERY
29 % OFF
20 % OFF
20 % OFF
$ 3 99
$ 5 55
$ 3 79 EACH
TRADITIONAL MEDICINALS ® Teas 16 CT High quality herbal teas, carefully crafted to promote wellness.
BOB’S RED MILL ® Organic Old Fashioned Rolled Oats 32 OZ. A delicious and wholesome hot cereal that provides energy that lasts all morning.
BONAFIDE PROVISIONS ® Organic Broths 32 OZ. Traditional broths, crafted to deliver hearty nutrition and rich flavor.
ALWAYS AFFORDABLE SM $ 5.65
ALWAYS AFFORDABLE $ 6.95
ALWAYS AFFORDABLE $ 4.79
20 % OFF
21 % OFF
$ 11 79 21 % OFF
WATERLOO SPARKLING WATER ® Sparkling Waters 12 PK $ 5 89 EACH
$ 6 99
CATALINA CRUNCH™ Keto Friendly Cereals 8 9 OZ. Keto friendly cereals that don’t compromise on taste.
BRAGG ® Organic Extra Virgin Olive Oil 16 OZ.
This unrefined, high-quality oil is imported from Greece where it is made with Koroneiki olives.
ALWAYS AFFORDABLE $ 7.49
ALWAYS AFFORDABLE $ 14.99
ALWAYS AFFORDABLE $ 8.79
48 % OFF UP TO
22 % OFF
$ 3 49
CELESTIAL SEASONINGS ® Select Teas 12 20 CT An invitation to taste a world of flavor in every box. From relaxing herbals to energizing black teas.
ANNIE’S™ Select Annie’s Products 2.01 15 OZ.
Fun, nourishing goodness made with a mission to help preserve the planet.
ALWAYS AFFORDABLE $ 4.49
ALWAYS AFFORDABLE $2.65-$7.95
6 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
GROCERY OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
23 % OFF
$ 2 89 30 % OFF
20 % OFF
ENDANGERED SPECIES CHOCOLATE Chocolate Bars 3 OZ. $ 2 65 EACH
AURA BORA™ Sparkling Waters 12 OZ. Refreshing waters made with herbs, fruits, flowers, and nothing else. 2/ $ 3
EPIC ® Pork Rinds 2.5 OZ. Satisfy your crunch cravings with this protein packed keto snack.
ALWAYS AFFORDABLE $ 1.95
ALWAYS AFFORDABLE SM $ 3.35
ALWAYS AFFORDABLE $ 4.15
38 % OFF
20 % OFF
40 % OFF
95 ¢
GOLDTHREAD Plant Based Tonics 12 OZ. Refreshing beverages made with herbs and citrus to give a natural boost to mind and body. 2/ $ 5
$ 2 79
ETERNAL ® Alkaline Spring Water 20.2 OZ.
YOGI ® Teas 16 CT Delicious teas that are blended with purpose, both for taste and for wellness.
Pure and crisp, naturally alkaline spring water with nothing added and nothing removed.
ALWAYS AFFORDABLE $ 4.55
ALWAYS AFFORDABLE $ 1.19
ALWAYS AFFORDABLE $ 4.19
16 % OFF
25 % OFF
20 % OFF
$ 4 99
HIPPEAS ® Organic Chickpea Puffs 4 OZ. Light, crispy, and delicious. These vegan puffs are made to delight! 2/ $ 7
$ 1 35
GRAIN BERRY ® Onyx Sorghum Cereals 12 16 OZ. Packed with powerful nutrition that slows sugar absorption as well as plenty of plant fiber.
HONEY STINGER ® Organic Waffles 1 1.06 OZ. Awaken your taste buds with quick and delicious portable energy.
ALWAYS AFFORDABLE $ 5.99
ALWAYS AFFORDABLE $ 4.69
ALWAYS AFFORDABLE $ 1.69
Natural Grocers ® | 7
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
GROCERY
24 % OFF
30 % OFF
20 % OFF
CASCADIAN FARM ® Select Organic Cereals 8.6 14.6 OZ. An easy and tasty way to start your day right. 2/ $ 8
$ 3 89 EACH
INKA CROPS ® Plantain Chips 3.25 4 OZ. Enjoy a bold new way to snack. These plantain chips are light and perfect for dipping. 2/ $ 4
IMAGINE FOODS ® Select Organic Broths 32 OZ. Simply irresistible broths made from premium ingredients and simmered to perfection.
ALWAYS AFFORDABLE SM $ 5.79
ALWAYS AFFORDABLE $ 4.89
ALWAYS AFFORDABLE $ 2.65
37 % OFF
20 % OFF
20 % OFF
$ 3 85
LÄRABAR™ Original Fruit & Nut Bars 1.6 1.7 OZ. Made with a simple blend of fruits, nuts, and spices to fuel you with clean energy. 4/ $ 5
$ 4 19
LACROIX ® Select Sparkling Waters 8 PK Crisp and bubbly sparkling waters with subtle, natural flavors. EACH
LESSER EVIL ® Organic Space Balls 7 OZ. Deliciously crunchy puffs made with minimal processing and cleaner ingredients.
ALWAYS AFFORDABLE $ 4.85
ALWAYS AFFORDABLE $ 1.99
ALWAYS AFFORDABLE $ 5.29
$ 4 99 9 % OFF
13 % OFF
20 % OFF
LOVE CORN ® Corn Snacks 4 OZ. A deliciously crunchy corn snack that is made with wholesome ingredients. 2/ $ 6
NATURAL GROCERS ® BRAND Canned Non-GMO Olives 6 OZ. These zesty olives are ripened to perfection, and are full of authentic Mediterranean flavor. $ 2 49 EACH
NATURAL GROCERS ® BRAND Organic Apple Cider Vinegar 32 OZ. Bursting with the crisp tang of the fresh organic apples it was made from.
ALWAYS AFFORDABLE $ 3.75
ALWAYS AFFORDABLE $ 5.49
ALWAYS AFFORDABLE $ 2.89
8 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
GROCERY
$ 3 99 11 % OFF
15 % OFF
22 % OFF
$ 8 49
$ 7 39
NATURAL GROCERS ® BRAND Raw & Unfiltered Clover Honey 24 OZ. Raw, unfiltered honey packed with nutrients, sourced from the finest U.S. bee hives.
NATURAL GROCERS ® BRAND Organic Coconut Aminos 8.5 OZ. A perfect slightly sweet, slightly salty soy-sauce replacement that is vegan and gluten-free.
R.W. KNUDSEN ® Select Just Juices 32 OZ. Single fruit, unsweetened, 100% undiluted juices.
ALWAYS AFFORDABLE SM $ 9.99
ALWAYS AFFORDABLE $ 4.49
ALWAYS AFFORDABLE $ 9.55
19 % OFF
20 % OFF
20 % OFF
NATURAL GROCERS ® BRAND Organic Coconut Milks 13.5 OZ. Rich clean taste with full-bodied texture from Thai coconuts selected for their vibrant flavor. $ 1 99 EACH
POPPI Prebiotic Sodas 12 OZ. Deliciously crisp low-sugar sodas, brimming with prebiotics to support digestive health. 2/ $ 4
$ 4 15
SIMPLE MILLS ® Almond Flour Crackers 4.25 OZ. Simple, real, wholesome ingredients for a snacking experience you can feel good about..
ALWAYS AFFORDABLE $ 2.49
ALWAYS AFFORDABLE $ 2.49
ALWAYS AFFORDABLE $ 5.19
22 % OFF
22 % OFF
20 % OFF
$ 8 69
$ 1 39
$ 6 19
PRIMAL KITCHEN ® Shelf-Stable Avocado Oil Mayonnaise 12 OZ. A classically simple, yet uncompromisingly delicious mayo. Made with avocado oil.
SOLELY Organic Fruit Jerky 0.8 OZ. Made with ripe organic fruit, picked at its peak and crafted into deliciously portable strips.
STRYVE Grass-Fed Beef Biltong 2 OZ. A delicious high-protein snack with 0 sugar and 0 carbs.
ALWAYS AFFORDABLE $ 1.75
ALWAYS AFFORDABLE $ 11.19
ALWAYS AFFORDABLE $ 7.99
Natural Grocers ® | 9
Terms and conditions apply. See page 2 for details.
{N}POWER® PRICING ONLY!
FOR UNDER $14 FEED YOUR FAMILY OF 4 SHEET PAN SAUSAGE & VEGGIES
$ 6 89 10 OZ. LIMIT 2 EA
$ 6 89 14 OZ. LIMIT 2 EA
$ 3 99 16 OZ. LIMIT 2
→
OR →
NON Project V E R I F I ED nongmoproject.org GMO
CHARCUTNUVO SELECT ORGANIC SAUSAGES DEAL USES WHOLE PACK – $6.89*
BEYOND MEAT® BEYOND SAUSAGE®
CASCADIAN FARM® ORGANIC CUT BROCCOLI
DEAL USES WHOLE PACK – $6.89*
DEAL USES WHOLE PACK – $3.99*
$ 2 89 3 OZ. LIMIT 2
$ 1 19 PER LB
$ 1 49 PER LB
NATURAL GROCERS® BRAND ORGANIC ITALIAN SEASONING BLEND DEAL USES 1/2 OZ. – 48¢
ORGANIC YELLOW ONIONS
ORGANIC RUSSET POTATOES DEAL USES 1 LB – $1.49*
DEAL USES 1/2 LB – 60¢*
*Under price reflects quantities listed below ingredients. ** Message and data rates may apply. See naturalgrocers.com/privacy for our Privacy Policy and naturalgrocers.com/terms for the {N}Power terms of use. {N}POWER OFFERS AVAILABLE TO {N}POWER MEMBERS ONLY. Enter your phone number at checkout to redeem. This is a limited time o er: go to www.naturalgrocers.com/mealdeals for details.. SIGN UP FOR {N}POWER TODAY & GET $2 OFF YOUR NEXT PURCHASE Scan the QR Code and download our app, Text 'ORGANIC' to (303) 986-4600, OR visit NaturalGrocers.com/npower to sign up! *
10 | Health Hotline ®
A 3–STEP JOURNEY Jan. 22–Feb. 11
Experience more vibrant & optimal health in just 21 days
Join us for a 3-c ass series led by our Nutritional Health Coaches and turn education into action with a 7-day challenge following each c ass.
1
Step 1 C ass: Eat for Your Health (and the P anet's Health) We promise, it’s not complicated! Challenge: Eat Like a Regenivore Step 2 C ass: Kick Sugar Cravings Stop being a szombie (sugar zombie)! Bash those sugar cravings Challenge: Avoid Added Sugars
step Eat for Your Health (& the P anet's Health)
2
step Kick Sugar Cravings 3 step Detoxify Your Life
Step 3 C ass: Detoxify Your Life Stop swimming in the chemical soup! Challenge: Detoxify Your Home & Body
For more details scan the QR code or visit: naturalgrocers.com/21-days
¡Las presentaciones ofrecidas de nuestro programa: 21 Días para ser más saludable está disponible ahora en YouTube! ¡Escanea el código QR para ver!
Visit our website or check with your local Nutritional Health Coach for the specific dates and times the c asses are being taught.
Natural Grocers ® | 11
IN THE fridge OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
26 % OFF
$ 2 55 19 % OFF EACH
33 % OFF
PERFECT BAR ® Protein Bars 2.2 2.5 OZ. EACH $ 2 45
$ 2 59 EACH
GOODBELLY ® Organic Probiotic Juices 32 OZ. These juices work harder to deliver powerful probiotics for a balanced gut.
KEVITA ® Organic Sparkling Probiotic Beverages 15.2 OZ. Powered by fermented goodness, these refreshing beverages bolster good gut flora too!
Tasty, high-protein bars that are perfect for filling up on the go.
ALWAYS AFFORDABLE $ 3.89
ALWAYS AFFORDABLE $ 3.15
ALWAYS AFFORDABLE SM $ 3.35
$ 4 85 21 % OFF
$ 7 49 6 % OFF
EACH $ 3 69 21 % OFF
FORAGER PROJECT ® Organic Cashewmilk Yogurts 24 OZ. Delicious, traditional style dairy-free yogurts that are rich in probiotic goodness.
REBBL ® Organic Elixirs 12 OZ. Classic beverages with a functional twist added to nourish while you refresh.
TRUE STORY FOODS ® Select Organic Deli Meats 6 OZ. Premium, thickly sliced deli meats, made with a passion for quality.
ALWAYS AFFORDABLE $ 6.15
ALWAYS AFFORDABLE $ 4.69
ALWAYS AFFORDABLE $ 7.99
17 % OFF
EACH $ 3 39 31 % OFF
20 % OFF
$ 3 45
$ 1 55
ALMOND BREEZE ® Select Almondmilks 64 OZ. Smooth almond milk with 50% more calcium and 46% less calories than dairy.
BELLWETHER FARMS ® Organic Whole Milk Yogurts 5.3 OZ. These yogurts are made from deliciously creamy full-fat milks for a full flavor.
EVOLUTION FRESH ® Select Organic Juices 15.2 OZ. These juice blends are cold pressed to capture the full flavor of fresh fruits and vegetables.
ALWAYS AFFORDABLE $ 4.35
ALWAYS AFFORDABLE $ 1.89
ALWAYS AFFORDABLE $ 4.95
12 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
IN THE fridge OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
PER LB $ 9 25 7 % OFF
16 % OFF
$ 4 59 20 % OFF
$ 4 15
HORIZON ® Organic Sliced American Cheese 8 OZ. Smooth almond milk with 50% more calcium and 46% less calories than dairy.
KALONA SUPER NATURAL ® Organic Cottage Cheeses 16 OZ. Made with the milk of grass-fed cows from the small family farms of America’s heartland.
MARY’S Organic Boneless Skinless Chicken Breast PER LB Organic free-range chicken, air-chilled to lock in the superior freshness.
ALWAYS AFFORDABLE SM $ 4.99
ALWAYS AFFORDABLE $ 5.79
ALWAYS AFFORDABLE $ 9.99 PER LB
10 % OFF
20 % OFF
$ 4 79 20 % OFF
EACH $ 1 75
$ 4 15
SO DELICIOUS ® Select Coconut Milk Yogurts 5.3 OZ. Smooth, creamy, and delicious, these yogurts are a perfect dairy replacement.
STONYFIELD ® Organic Whole Milk Yogurts / 32 OZ. Smooth, creamy and dreamy organic yogurts that are good for you and the planet.
VIOLIFE Select Dairy-Free Cheeses 7.05 8 OZ. Award winning vegan cheese, ready to be melted or enjoyed straight from the bag.
ALWAYS AFFORDABLE $ 1.95
ALWAYS AFFORDABLE $ 5.25
ALWAYS AFFORDABLE $ 5.99
$ 6 89 13 % OFF
20 % OFF
20 % OFF
EACH $ 2 49
EACH $ 4 35
VIVE ORGANIC Organic Wellness Shots 2 OZ. Fresh, pure, and potent. These shots are both delicious and good for you.
NUTPODS ® Almond Milk Creamers 25.4 OZ. Delicious plant-based goodness that is sure to awaken your inner barista.
WILDBRINE ® Probiotic Fermented Kimchi or Sauerkrauts / 18 OZ Each flavor is a unique taste experience full of probiotics to support your gut health.
ALWAYS AFFORDABLE $ 3.15
ALWAYS AFFORDABLE $ 5.45
ALWAYS AFFORDABLE $ 7.99
Natural Grocers ® | 13
Terms and conditions apply. See page 2 for details.
IN THE FREEZER OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
$ 10 35 24 % OFF
32 % OFF
$ 6 95 EACH
SIETE Select Grain-Free Tortillas 7 OZ.
AGAINST THE GRAIN GOURMET ® Gluten-Free Pepperoni Pizza / 24 OZ.
ALWAYS AFFORDABLE SM $ 10.25
ALWAYS AFFORDABLE $ 13.75
23 % OFF
28 % OFF
$ 4 95 ANNIES™ Mini Pizza Bagels 6.65 OZ.
$ 9 25 EACH
APPLEGATE ® Chicken Nuggets or Tenders 16 OZ.
ALWAYS AFFORDABLE $ 12.15
ALWAYS AFFORDABLE $ 6.95
22 % OFF
$ 7 99 20 % OFF EACH
LITTLE NORTHERN BAKEHOUSE Gluten-Free Wide Sliced Breads / 20 OZ. $ 5 69 EACH
WOODSTOCK ® Organic Frozen Pastas 20 OZ.
ALWAYS AFFORDABLE $ 7.35
ALWAYS AFFORDABLE $ 9.99
$ 9 39 14 % OFF
27 % OFF
$ 3 35
HILARY’S EAT WELL™ Frozen Veggie Burgers 10 11 OZ.
FORCE OF NATURE Grass-Fed Regenerative Ground Beef 16 OZ.
ALWAYS AFFORDABLE $ 4.59
ALWAYS AFFORDABLE $ 10.99
14 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
IN THE FREEZER OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
$ 6 99 22 % OFF EACH
10 % OFF
BONAFIDE PROVISIONS ® Frozen Bone Broths 24 OZ.
ALWAYS AFFORDABLE SM $ 8.99
$ 4 29 30 % OFF EACH
EACH $ 4 49
NATURAL GROCERS ® BRAND Select Organic Frozen Fruits 16 OZ.
CASCADIAN FARM ® Select Organic Frozen Potatoes 12 16 OZ.
ALWAYS AFFORDABLE $ 4.99
ALWAYS AFFORDABLE $ 6.15
$ 5 39 10 % OFF EACH
$ 4 95 21 % OFF EACH
GARDEIN ® Plant Based Meat Alternatives 8.8 13.7 OZ.
NATURAL GROCERS ® BRAND Frozen Gnocchis 16 OZ.
ALWAYS AFFORDABLE $ 6.29
ALWAYS AFFORDABLE $ 5.99
$ 4 49 25 % OFF EACH
$ 5 29 20 % OFF
SAFFRON ROAD ® Frozen Entrees 10 OZ.
UDI’S ® Select Gluten-Free Sandwich Breads 12 OZ.
ALWAYS AFFORDABLE $ 5.99
ALWAYS AFFORDABLE $ 6.69
® | 15
Natural Grocers
Terms and conditions apply. See page 2 for details.
SUPPORTING AMERICA’S FAMILIES TOGETHER
Every year, a number of seniors attending Historically B ack Colleges & Universities don’t graduate because of small, unpaid tuition bills. At Natural Grocers ® , we’re committed to the communities we serve and are here to help. We’re on a mission to raise $ 60 , 000 or more SHOP AT NATURAL GROCERS ON MARTIN LUTHER KING JR. DAY JANUARY 15, 2024 1% of Natural Grocers sales * will go to the Jack & Jill of America GAP FUND helping students attending Historically B ack Colleges & Universities achieve their dreams.
*Excludes Gift Cards
16 | Health Hotline ®
JANUARY 16-20
*
SM
48 % OFF
44 % OFF
39 % OFF
$ 1 99 EACH
ESSENTIA® Ionized Water 1.5 L $ 1 59
$ 6 25 EACH
GOODBELLY® Organic Probiotic Juices 32 OZ
SIETE Select Grain-Free Tortil as 7 OZ
ALWAYS AFFORDABLE SM $ 3.89
ALWAYS AFFORDABLE $ 2.89
ALWAYS AFFORDABLE $ 10.25
37 % OFF
37 % OFF
35 % OFF
34 % OFF
$ 2 89
$ 3 55
$ 2 15 EACH
$ 1 69
HILARY’S EAT WELL™ Frozen Veggie Burgers 10-11 OZ
TRADITIONAL MEDICINALS® Teas 16 CT
PERFECT BAR® Protein Bars 2.18-2.5 OZ
C2O® Coconut Waters 17.5 OZ
ALWAYS AFFORDABLE $ 4.59
ALWAYS AFFORDABLE $ 5.65
ALWAYS AFFORDABLE $ 3.35
ALWAYS AFFORDABLE $ 2.59
32 % OFF
32 % OFF
34 % OFF
$ 3 55
$ 3 69
$ 2 59
PURELY ELIZABETH® Select Superfood Oatmeal 6 CT
SIETE Grain Free Tortil a Chips 5 OZ
CHOCOLOVE® No Sugar Added Choco ate Bars 3.2 OZ
ALWAYS AFFORDABLE $ 5.39
ALWAYS AFFORDABLE $ 5.49
ALWAYS AFFORDABLE $ 3.85
30 % OFF
30 % OFF
30 % OFF
30 % OFF
$ 4 49
$ 2 79
$ 2 19 EACH
CHOMPS Meat Sticks 1.15 OZ $ 1 59 EACH
GIMME SEAWEED SNACKS® Organic Seaweed Snacks 6 CT
BOULDER CANYON® Select Potato Chips 5.25-6.5 OZ
KEVITA® Organic Sparkling Probiotic Beverages 15.2 OZ
ALWAYS AFFORDABLE $ 6.49
ALWAYS AFFORDABLE $ 3.99
ALWAYS AFFORDABLE $ 3.15
ALWAYS AFFORDABLE $ 2.29
*O er available 1/16/24–1/20/24 only to {N}power members, in-store, at participating stores. Limit one per {N}power member. Quantity limited to stock on hand, no rain checks. Pricing excludes taxes and is subject to change without notice. We reserve the right to correct errors. Void where prohibited by law.
18 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
JANUARY 16-20
*
SM
29 % OFF
28 % OFF
$ 2 29 EACH
$ 4 99
GOMACRO® Organic Macrobars 2-2.4 OZ
NATURAL GROCERS® BRAND BULK Organic Roasted Cashews 10 OZ ALWAYS AFFORDABLE $ 6.99
ALWAYS AFFORDABLE SM $ 3.25
27 % OFF
27 % OFF
28 % OFF
SILVER HILLS SPROUTED BAKERY® Organic Sprouted Bagels 14 OZ ALWAYS AFFORDABLE $ 6.25 $ 4 55 EACH 27 % OFF
$ 3 95 EACH
$ 4 99
REBBL® Organic Elixirs 12 OZ $ 3 39 EACH
NUTPODS® Almond Milk Creamers 25.4 OZ
NATURAL GROCERS BRAND BULK Organic Roasted Salted Cashews 10 OZ ALWAYS AFFORDABLE $ 6.99
ALWAYS AFFORDABLE $ 5.45
ALWAYS AFFORDABLE $ 4.69
27 % OFF $ 23 49
27 % OFF $ 23 49
27 % OFF
$ 5 35 EACH
NATURAL FACTORS® WholeEarth&Sea Men’s 50+ Multi & Mins 60 TAB ALWAYS AFFORDABLE $ 32.55
NATURAL FACTORS® WholeEarth&Sea Women’s 50+ Multi & Mins 60 TAB ALWAYS AFFORDABLE $ 32.55
LITTLE NORTHERN BAKEHOUSE Gluten-Free Wide Sliced Breads 20 OZ ALWAYS AFFORDABLE $ 7.35
12 % OFF
22 % OFF $ 19 79
20 % OFF $ 31 99
26 % OFF $ 15 49
$ 6 99
SOLGAR® Whey to go Whey Protein Vanil a 11.9 OZ
GARDEN OF LIFE® Organic MCT Powder 10.58 OZ
ANCIENT NUTRITION Multi Col agen Protein 16 OZ
TRUE STORY FOODS® Select Organic Deli Meats 6 OZ
ALWAYS AFFORDABLE $ 21.19
ALWAYS AFFORDABLE $ 25.65
ALWAYS AFFORDABLE $ 39.99
ALWAYS AFFORDABLE $ 7.99
*O er available 1/16/24–1/20/24 only to {N}power members, in-store, at participating stores. Limit one per {N}power member. Quantity limited to stock on hand, no rain checks. Pricing excludes taxes and is subject to change without notice. We reserve the right to correct errors. Void where prohibited by law.
Natural Grocers ® | 19
Terms and conditions apply. See page 2 for details.
Pick Up Your FREE Supplement Guide During the Month of January at Your Local Natural Grocers! ®
UNVEILING A CONCERNING LANDSCAPE:
THE RISK OF COUNTE FEIT SUPPLEMENTS ONLINE
Navigating through the ocean of dietary supplements online reveals a disconcerting undertow of counterfeit products, even amidst the seemingly safe harbors of widely trusted platforms like Amazon.com. Recently, for example, Fungi Perfecti, the entity behind the industry-leading brand Host Defense ® Mushrooms, unearthed multiple unauthorized sellers distributing counterfeit products under their name. These not only exhibited irregularities in packaging, but more alarmingly, tested positive for known allergens like soy and gluten, starkly deviating from the authentic gluten-free and soy-free formulations of genuine Host Defense products.
20 | Health Hotline ®
This is just one example of the fraudulence in supplements being found in the online marketplace. Several reputable brands discovered counterfeit online sellers in 2023, and to make matters worse, these counterfeiters are making false claims that have risky repercussions for consumers. Incidents like these are the reason that it’s more important than ever to be vigilant stewards of our own supplement choices, and as a retailer, we also see it as our responsibility to continue to uphold standards of the highest integrity. Natural Grocers ® perpetually roots its values in unyielding quality and consumer safety, embodying a steadfast shield against the perplexities of online supplement shopping. Our shelves are, in fact, safe harbors of vitamins and supplements that are always third-party certified to guarantee Good Manufacturing Practice (GMP) and are verified for purity, identity, and potency. With us, you embrace not only the health-supportive benefits of quality supplements but also the mental ease conferred by transparency, trust, and an educated Crew passionately sharing their knowledge. In light of these disconcerting revelations about counterfeit supplements online, remember: When you choose Natural Grocers, you are not merely selecting a product. You’re opting for authentic value, a place where quality is never compromised, where your health is revered, and where the wellness journey is a shared venture between you and a team that prioritizes you, our valued customer. It’s All In The Details Our commitment to quality means that our quality assurance team holds a magnifying glass to each step of formulation for every supplement we sell, scrutinizing every detail, from raw materials to purity testing methods, to ensure it meets our unrivaled quality standards. We also periodically conduct independent lab testing to ensure that the quality and potencies stated on labels are accurate. Unsurpassed quality means that the latest supplement craze may not pop up in our stores as soon as you hear of it—the review process takes time—but the products you will find on our shelves are the absolute best you can buy. From essential vitamins and minerals to botanicals and herbs to homeopathic remedies, and everything in between, the keys to your health are lining our shelves. NATU AL G OCE S COMMITMENT TO YOU
We believe that supplements are one of the keys to good health, helping to unlock vitality and resilience. Because of this, we only stock products we know work, without questionable fillers, artificial colors, sweeteners, flavors, or other problematic ingredients. And with more than 5,000 unique products on our shelves, we have the largest selection of the highest quality vitamins and supplements in a brick-and-mortar location. Even better? In our stores, you will find support from our Nutritional Health Coaches*, extensive educational literature on a broad range of health related topics created by experts on our Nutrition Education Team, and help from our knowledgeable Crew members, who receive ongoing training and education from experts in the field. Your Health, and the Quality of the Supplements You Take, Are Our Priority
*Staffing and availability of Nutritional Health Coaches varies by location.
Natural Grocers ® | 21
For a chance to win a $500 Natural Grocers ® Gift Card! COUNT THE PURPLE APRONS
The purple apron at Natural Grocers isn't just a piece of clothing; it's a symbol of our dedication to your health and well-being. When you spot a team member wearing this apron, you've found one of our Nutritional Health Coaches who are here to provide you with free, expert nutrition education. We take pride in offering well-researched, evidence based information to help you make the best choices for your health. So, when you see that purple apron, know that we're here to support you on your wellness journey.
Count all of the purple aprons in this good4u SM Health Hotline Magazine, complete the form below and return it to your local Natural Grocers by January 27, 2024 for a chance to win! A drawing among all entries with the correct number will determine the winner. One prize winner will be selected company wide.
For complete details, see Official Rules at: www.naturalgrocers.com/sweepstakes
H
C
I
N
T
G
A
A
M
P
T
$ 500 GIFT CARD WIN A
R
N
O
U
N S
O
L Y C
N
This one counts!
O
COUNT THE APRONS ENTRY FORM
APRONS TOTAL
FIRST NAME
LAST NAME
ADDRESS
CITY
STATE ZIP CODE
PHONE NUMBER
EMAIL ADDRESS All Fields Required for Complete Entry WANT TO HEAR FROM NATURAL GROCERS? CHECK THE BOXES BELOW TO RECEIVE: The good4u Health Hotline Magazine mailed to you for free! The good4u Health Hotline Newsletter emailed to you weekly for free! No purchase necessary. A purchase will not increase your chances of winning. Open only to legal residents of the following states who are 18 years old or older at the time of entry: AZ, AR, CO, ID, IA, KA, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA and WY. Void where prohibited by law. Sweepstakes starts on 1/8/2024 and ends on 1/27/2024. Maximum of one entry per person. For O cial Rules and complete details, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc
22 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
family!
of the
members
SPARKLING TEAS! Have you heard about the latest buzz in thirst quenchers? It's called Natural Grocers ® Brand Organic Sparkling Tea! The refreshment begins with Rocky Mountain water and premium quality tea—brewed using traditional methods, lightly carbonated, and paired with organic fruity and botanical flavors. And there's a caeine level to match your moment—from none-at-all Rooibos to energizing shade- grown Yerba Mate, with white, green, and black tea options in between.
Sugary sodas and sweet tea have nothing on your new favorite pick-me-up—try a sip, you'll see!
$ 1 69 EACH 12 OZ. NaturalGrocers.com/ngbp-organic-spar ling-tea
® | 23
Natural Grocers
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
ALWAYS AFFORDABLE SM $ 6.99 $ 5 99 SALE! EACH 10 OZ.
$ 2 49 SALE! 2 LBS.
ALWAYS AFFORDABLE $ 2.99
Each handful of our organic roasted cashews come packed with flavor, plus good4u SM fats, minerals, and free radical scavengers. NATU AL G OCE S ® B AND BUL O GANIC OASTED CASHEWS (SALTED AND UNSALTED VARIETIES)
NATU AL G OCE S B AND BUL O GANIC OLLED OATS Roll on over to our expansive bulk department to pick up some of our organic rolled oats. They’re perfect for your morning oatmeal or your baked goods, and at a price this nice, they’re easy to warm up to... literally!
ALWAYS AFFORDABLE $ 3.95 $ 2 99 SALE! 1 LB.
ALWAYS AFFORDABLE $ 3.55 $ 3 19 SALE! 10 OZ.
NON Project V E R I F I ED nongmoproject.org GMO
NATU AL G OCE S B AND BUL O GANIC B OWN FLAX SEEDS Flex your culinary muscle while showing your heart muscle some TLC with our unbeatable price of our organic brown flax seeds! They’re versatile and so good4u SM .
NATU AL G OCE S B AND BUL NON-GMO HEMP SEEDS One of the world’s most nutritious seeds! Packed with protein and omega-3 fatty acids, these seeds are great mix-ins for smoothies, cereal, or yogurt.
24 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
OFFERS VALID JANUARY 8 TO JANUARY 27, 2024
BODY
CARE
15 % OFF
10 % OFF
20 % OFF
SELECT ANDALOU NATURALS FACIAL CARE PRODUCTS Harnessing the power of fruit stem cells to naturally address your facial care needs.
ALL HERITAGE STORE ® PRODUCTS
SELECT NOW ® 4 OZ. ESSENTIAL OILS
Pure and clean beauty products made with timeless ingredients to nurture your body.
Made with only the finest raw ingredients through gentle processes to produce superior oils.
ALWAYS AFFORDABLE $ 13.89 - $ 34.15
ALWAYS AFFORDABLE SM $ 4.69 - $ 21.99
ALWAYS AFFORDABLE $ 4.99 - $ 24.99
25 % OFF
$ 14 39 15 % OFF
15 % OFF
$ 4 69 EACH
ALL KIRK’S CASTILE PRODUCTS Simple, gentle castile soap products for every surface, spill, or skin.
ALBA BOTANICA ® Very Emollient Lotions 32 OZ. Comprehensive body lotions developed to provide all day hydration for normal to dry skin.
DR BRONNER’S Toothpastes 5 OZ.
Fluoride and SLS free toothpastes that naturally freshen breath and clean teeth.
ALWAYS AFFORDABLE $ 16.99
ALWAYS AFFORDABLE $ 6.29
ALWAYS AFFORDABLE $ 1.99 - $ 10.49
37 % OFF UP TO
20 % OFF
20 % OFF
ALL AURA CACIA ® PRODUCTS
SELECT DESERT ESSENCE ® ORAL CARE PRODUCTS
ALWAYS AFFORDABLE $ 3.69 - $ 13.75 Find a new favorite way to refresh, clean, and rejuvenate.. ALL THE SEAWEED BATH CO. PRODUCTS
ALWAYS AFFORDABLE $ 3.29 - $ 52.49 Pure and clean botanical product to refresh and renew.
Made with deeply cleansing botanical ingredients with no fluoride or harsh abrasives.
ALWAYS AFFORDABLE $ 3.69 - $ 22.25
Natural Grocers ® | 25
Terms and conditions apply. See page 2 for details.
HEALTH + WELLNESS TRENDS
2
1 HEAT ADAPTATION BECOMES NECESSARY
BLOOD SUGAR BALANCE IS KEY TO HEALTHY WEIGHT MAINTENANCE
It seems like people are wising up and realizing there is no “magic bullet” when it comes to weight control and a healthy body composition. Instead, we are going back to the basics of maximizing nutrient dense diets, prioritizing regular movement, and supporting healthy blood sugar balance—all reliable ways to
maintain healthy body weight. Supporting healthy blood sugar through diet and exercise is possible, and there are numerous supplements that are proven to support normal blood sugar balance. In 2024, while we’re adopting dietary habits that help maintain healthy body composition, we’ll also get a helping hand from nutrients like berberine, which has been shown to support the body in ways similar to exercise and also promotes healthy blood sugar balance.
There’s no denying that we all need to learn to cope with more days of extreme heat each summer. As a result, we’re looking for time-tested and research-backed ways to stay comfortable and help our bodies adapt to the heat. In 2024, we’ll learn how to utilize foods and nutrients to help keep cool and adapt to the additional stress hot weather places on our bodies. Eating watery vegetables and fruits like cucumbers, watermelon, and mangoes can keep us hydrated. Supplemental nutrients can help too! These include adding electrolytes to water to replace what’s lost in sweat to maintain the fluid balance of our cells for nerve impulses and muscle contractions. B-vitamins are also lost in sweat and can help our body cope with stress and fatigue caused by heat. Vitamin C is another well-researched nutrient to help support the body’s adaptation to heat.
26 | Health Hotline ®
Terms and conditions apply. See page 2 for details.
HEALTH + WELLNESS TRENDS
3 MENOPAUSE FINALLY GETS THE ATTENTION IT DESERVES
For decades, menopause—something that every single person with ovaries will go through—has been a taboo topic, something to be dreaded, nervously joked about, and quietly su ered through. But as Gen Xers and Millennials begin the transition into perimenopause, which can last up to 12 years and often occurs in the prime of life, they are refusing to su er in silence. In 2024 we’re ready to shatter the stereotypes surrounding menopause and see it for what it is: a normal, transitional part of life that doesn’t have to be su ered through. This year we’ll see more conversations, education, and support—from diet and lifestyle to supplements and personal care products—that will empower women to better understand the menopausal transition and support themselves through it.
2 BODY CARE + BEAUTY TRENDS SKINIMALISM CLEARS THE CLUTTER
1 SKIN BARRIER
Beauty shelves are packed with products that aim to exfoliate, rejuvenate, brighten, soften, plump, and more. During the pandemic, we tried out the 12-step skincare routines (some of us damaging our skin barrier in the process), but in 2024, we’ll see the rise of “skinimalism.” People want to streamline their facial care for a simpler, more manageable routine.
REPAIR BECOMES THE HOLY GRAIL OF SKINCARE
A couple of years ago, the average person was oblivious to the term “skin barrier;” today, the hashtag #skinbarrier has
We’re looking for serums with multiple actions or a face cream with lots of ingredients so your skincare routine can be two steps instead of a dozen. Not only is skinimalism an easier habit to maintain, it’s more a ordable too! Since skinimalism is a 2024 trend that will save us both time and money, we hope it sticks around for a long time.
4.8 billion views on TikTok. The four main components that make a healthy skin barrier are lipids (think ceramides and fatty acids), the acid mantle (responsible for skin’s pH), the microbiome, and the skin’s immune cells. And as it turns out, no matter what your skin type, keeping your skin barrier balanced is essential for healthy, calm, clear, and hydrated skin at any age. How do you bolster your skin barrier? First, by choosing a gentle moisturizer—this is why in 2024 you’ll see gentle cleansers and cleansing balms hit the shelves. Then, we can replenish and repair our skin barrier with specific ingredients. We will be seeing an abundance of moisturizers that contain ceramides, niacinamide, and squalane, as well as formulas made with probiotics, to repair and restore the skin barrier’s natural lipid balance and to promote a healthy microbial balance.
3 HYDROXYAPATITE
A new type of toothpaste has come to the scene. Hydroxyapatite toothpaste is a natural alternative to most store-bought toothpastes, containing the main ingredient hydroxyapatite, which makes up more than 97% of tooth enamel’s foundation. The main draw of hydroxyapatite in toothpastes is that it helps to re-mineralize, or rebuild, tooth structure without any known side e ects. Tooth decay destroys teeth when the demineralization of your teeth outweighs the remineralization . Hydroxyapatite replaces the minerals your teeth lose when they’re demineralized and fills in tiny scratches in your teeth that can play host to unhealthy bacteria. Furthermore, not only does hydroxyapatite re-mineralize teeth it’s also good for your oral microbiome and may help your teeth look whiter without whitening agents. Which is why in 2024, we’ll see hydroxyapatite toothpastes fill both store shelves and bathroom counters.
TOOTHPASTES UPGRADE OUR ORAL HEALTH
® | 27
Natural Grocers
Terms and conditions apply. See page 2 for details.
ECOLOGICALLY THOUGHTFUL TRENDS
You may have heard that lab-grown animal products are the way of the future, promising a “kinder, greener protein.” But this year, consumers will give a hard pass to synthetic biology used to make these animal-free proteins and instead, focus on meat, poultry, dairy, eggs, and seafood raised, sourced, and processed in ways that are better for the environment, the animal, and humans. Unlike those who profit from lab-grown animal products, we know that the true way of the future is one of regenerative land- and animal-based agriculture, a system that will improve human nutrition, while also improving and safeguarding the environment 2 CONSUMERS REJECT LAB-GROWN MEAT
1 LEARNING TO MITIGATE THE HEALTH HAZARDS OF WILDFIRE SMOKE BECOMES AN UNFORTUNATE REALITY Wildfire seasons are getting longer and more extreme as our climate changes, resulting in tens of millions of people being exposed to hazardous smoky conditions each year. Wildfire smoke is compounding the deleterious e ects of air pollution caused by tra c and industry and may cause episodes of the worst air quality that people will ever experience. Fine particulate matter makes its way deep into the lungs, where it can lead to systemic inflammation and oxidative damage that a ects the whole body. Coping with intense and prolonged wildfire smoke is di cult, both physically and mentally. Of course on smoky days we should take it easy and stay indoors, drink plenty of water, and pay attention to wildfire smoke forecasts. And this year, we’ll learn about lung health heroes such as N-acetylcysteine, omega-3 fats, B vitamins, angelica root, mullein, and others. Of course, if you have respiratory challenges or experience chest tightness or shortness of breath, seek medical attention immediately.*
for generations to come. The idea that artificial food, grown in vats and using vast amounts of energy, is better for us and the environment is one that consumers will not accept. Instead of lab-grown meat, this year consumers are saying “yes” to organic and regenerative animal products that have been shown to have so many positive benefits. Check out Natural Grocers’ Sustainability pages for information on the highest standards in the industry.
3 THE BATTLE TO DEFINE “REGENERATIVE AGRICULTURE” BEGINS
The term “regenerative” has grown in popularity in recent years. However, since the term is unregulated, anyone can put it on a product label or in their marketing materials, even if the environment from which the product was derived was worse o because of it. This is commonly known as “greenwashing” and has become a growing threat for those actually regenerating soil and land through their management. Furthermore, the battle to define regenerative agriculture often leaves out discussions around social justice, relational values, and the contribution of Indigenous and local knowledge.
In 2024, we’ll see consumers advocate for agricultural systems that are truly regenerative. We’ll educate ourselves and learn how experts at the Rodale Institute and Savory Institute have thoughtfully discussed the term “regenerative.” Experts from the Gund Institute for Environment at the University of Vermont published a paper illustrating how “regenerative” products are sourced from a way of farming that values reciprocity, respect, collective (human and non-human) wellbeing, knowledge co-creation, (re)localization, and it is often practiced through some combination of minimizing soil disturbance, maintaining vegetative soil cover, maximizing diversity, integrating livestock, and minimizing synthetic agrichemicals.
Terms and conditions apply. See page 2 for details. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
28 | Health Hotline ®
FOOD + BEVERAGE TRENDS
2
1
The Mediterranean Diet is certainly not new, but it is all the rage. It has stood the test of time because it’s delicious, easy to follow, and it supports health in a myriad of ways. Even better? It’s not a strict diet, but an eating lifestyle that leaves you feeling satisfied, not deprived. What is it? The Mediterranean diet is a way of eating that includes veggies, fruit, fish, olive oil, nuts, beans, legumes, spices, and a moderate amount of red wine, dairy, meat, whole grains, and eggs. It’s been studied for decades for a wide range of health benefits, and the studies just keep coming. In 2022 alone, numerous studies have found that THE MEDITERRANEAN DIET STANDS THE TEST OF TIME
WE ALL GET ON BOARD WITH BOARDS
The internet has exploded with boards. From butter boards to dessert boards, snack boards, and more, boards have been having their moment— and social media is to blame. The “bring a board” party trend is not disappearing anytime soon. The premise is simple: each pal brings a board laden with a di erent treat. The further from the traditional charcuterie board, the better. It’s the new potluck! Why are boards so popular? First, they’re beautiful (i.e., perfect for social media) and they don’t require “chef-y” skills to make. People are excited to share food again while also looking for stress free ways to host. For fun and party-ready board ideas, check out Natural Grocers on Instagram!
it can support brain metabolism and promote cognition, aging gracefully, promote healthy pregnancy, and more. Want to make the Mediterranean diet one of your goals this year? Check out naturalgrocers.com/recipes for nutritious, delicious, and easy recipes that you can enjoy with friends and family, Mediterranean style.
For far too long, “vegetable” oils such as corn oil, soybean oil, and cotton seed oil have been touted as healthy, and with that, have become the predominant fats in the average American’s diet. We cook with them at home and they are ubiquitous in processed food, but these oils are high in omega-6s, which, when consumed in excess, can promote inflammation in the body. In 2024, our cooking oils are getting a good4u upgrade: We’ll swap those pro-inflammatory omega-6 oils for healthy oils like olive oil, coconut oil, and high-oleic sunflower oil. And we’ll focus on consuming more health-promoting omega-3s, found in wild salmon, pasture-raised beef, algal oils, fish oils, and sardines to support healthy mood , healthy blood sugar balance, cardiovascular function, inflammation modulation and so much more . REPLACING HIGH OMEGA-6 OILS BECOMES A HEALTH PRIORITY 3
BONUS TREND
BE A REGENIVORE
s )
u r c e
d s o
s - f e
g r a s
S
/ o r
F A T s e d
a n d
O R
G A
HY
r a i
A L T u m a
N I C
n e l y
H E o r h
V E
G E
T A
n d /
B L E
i c a
g a n
S &
m o r
BUTTER
L O
( f r o
W E
R S
M
E
E
L
N
P
U G
GHEE
P
T
CREAM
S
U
S
A R
F R
A trend that stands alone while also touching every other trend for another year in row will be a new way of eating called the Regenivore Diet. Eating like a regenivore means making food choices that support your health and the health of the planet. Of course, it involves building delicious, healthy, and satisfying meals that provide essential nutrients the body needs to function optimally and support healthy blood sugar balance. But eating this way also supports the planet’s health, because it emphasizes nourishing foods that are grown by farmers and ranchers who prioritize practices that sustain and regenerate the soil, water, biodiversity, and the overall ecosystem in which they function. This includes foods that are organic, non-GMO, regeneratively grazed, humanely raised, and sustainably sourced. What’s not to love about that!? After all, the Earth is what we all have in common, and sustaining and regenerating the land is essential for not only providing for us today, but for generations to come.
U I T
P R O T E I N S
S
L E
A
S
L
T
T ,
C
A B
A
H
R
E
T
R
X
B
E
S
,
&
S
P
S
I
E
C
A I N
S T
S U
D &
I S E
R A
L Y
N E
M A
H U
MODERATION FOODS
SENSIBLE INDULGENCES
Microbrew
Hard Cider
FLOUR
Natural Grocers ® | 29
Terms and conditions apply. See page 2 for details.
Made with FlippingBook - Online catalogs