Health Hotline Magazine | January 2024

HEALTH + WELLNESS TRENDS

3 MENOPAUSE FINALLY GETS THE ATTENTION IT DESERVES

For decades, menopause—something that every single person with ovaries will go through—has been a taboo topic, something to be dreaded, nervously joked about, and quietly su ered through. But as Gen Xers and Millennials begin the transition into perimenopause, which can last up to 12 years and often occurs in the prime of life, they are refusing to su er in silence. In 2024 we’re ready to shatter the stereotypes surrounding menopause and see it for what it is: a normal, transitional part of life that doesn’t have to be su ered through. This year we’ll see more conversations, education, and support—from diet and lifestyle to supplements and personal care products—that will empower women to better understand the menopausal transition and support themselves through it.

2 BODY CARE + BEAUTY TRENDS SKINIMALISM CLEARS THE CLUTTER

1 SKIN BARRIER

Beauty shelves are packed with products that aim to exfoliate, rejuvenate, brighten, soften, plump, and more. During the pandemic, we tried out the 12-step skincare routines (some of us damaging our skin barrier in the process), but in 2024, we’ll see the rise of “skinimalism.” People want to streamline their facial care for a simpler, more manageable routine.

REPAIR BECOMES THE HOLY GRAIL OF SKINCARE

A couple of years ago, the average person was oblivious to the term “skin barrier;” today, the hashtag #skinbarrier has

We’re looking for serums with multiple actions or a face cream with lots of ingredients so your skincare routine can be two steps instead of a dozen. Not only is skinimalism an easier habit to maintain, it’s more a ordable too! Since skinimalism is a 2024 trend that will save us both time and money, we hope it sticks around for a long time.

4.8 billion views on TikTok. The four main components that make a healthy skin barrier are lipids (think ceramides and fatty acids), the acid mantle (responsible for skin’s pH), the microbiome, and the skin’s immune cells. And as it turns out, no matter what your skin type, keeping your skin barrier balanced is essential for healthy, calm, clear, and hydrated skin at any age. How do you bolster your skin barrier? First, by choosing a gentle moisturizer—this is why in 2024 you’ll see gentle cleansers and cleansing balms hit the shelves. Then, we can replenish and repair our skin barrier with specific ingredients. We will be seeing an abundance of moisturizers that contain ceramides, niacinamide, and squalane, as well as formulas made with probiotics, to repair and restore the skin barrier’s natural lipid balance and to promote a healthy microbial balance.

3 HYDROXYAPATITE

A new type of toothpaste has come to the scene. Hydroxyapatite toothpaste is a natural alternative to most store-bought toothpastes, containing the main ingredient hydroxyapatite, which makes up more than 97% of tooth enamel’s foundation. The main draw of hydroxyapatite in toothpastes is that it helps to re-mineralize, or rebuild, tooth structure without any known side e ects. Tooth decay destroys teeth when the demineralization of your teeth outweighs the remineralization . Hydroxyapatite replaces the minerals your teeth lose when they’re demineralized and fills in tiny scratches in your teeth that can play host to unhealthy bacteria. Furthermore, not only does hydroxyapatite re-mineralize teeth it’s also good for your oral microbiome and may help your teeth look whiter without whitening agents. Which is why in 2024, we’ll see hydroxyapatite toothpastes fill both store shelves and bathroom counters.

TOOTHPASTES UPGRADE OUR ORAL HEALTH

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