Health Hotline Magazine | January 2025

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OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

JANUARY 2025 VOL. 90

ENJOY YOUR FOOD SUPPLEMENT THE REST 25 % OFF

20 % OFF

13 % OFF

30 % OFF

20 % OFF

23 % OFF

30 % OFF

SEE INSIDE FOR HUGE SAVINGS ON SUPPLEMENTS!

SM

UP TO

*

FOR A CHANCE TO WIN A $500 NATURAL GROCERS GIFT CARD! SEE PAGE 21

COUNT THE AVOCADOS

SEE PAGE 18 SELECT ITEMS

SEE PAGE 17

THIS ONE

COUNTS!

CONTENTS 3 NEW PRODUCT! NATURAL GROCERS ® BRAND ORGANIC COFFEE PODS 21 DAYS TO A HEALTHIER YOU! 11 RESOLUTION RESET 17 COUNT THE AVOCADOS 21 25 RECIPE: SPICY COLLARD GREENS AND BLACK EYED PEA SOUP

LETTE F OM THE Iselys

Hi neighbors, Natural Grocers fam, and that cute little kitten peeking through the window across the street – It feels like it's been forever since we've had a chat! What, with the holiday season barreling through December like a friendly tornado wrapped in twinkling lights and a lost Christmas ornament or two… but this letter isn't about last year! We're here to say hello to a bright, shiny new year! Or perhaps, to state it more realistically—we're all waking up to another January day. It could be magically snow-kissed or warmed by winter sunshine. But it could also be a tad gray, leaving us wondering why January disappears that holiday sparkle so dramatically every time. Still, we're grateful to be here, enjoying another day with the people, animals, and pursuits we cherish. We're excited to begin another year of empowering our friends, family, neighborhoods, Crew, and community to pursue your best lives by taking charge of your health! It's why we're the folks with always affordable prices and the highest quality standards on the block: 100% organic produce, 100% pasture-raised dairy, 100% non-GMO bulk, 100% free-range eggs, and much more... you get the picture. And it's why we have the most extensive brick-and-mortar vitamin and supplement department (to our knowledge) around! It's the reason we offer articles, classes, and Nutritional Health Coaching services (completely free) to help you navigate the abundant options we have in-store and to nurture your deep roots in health. So, we hope you join us this January for a month focused on helping our communities pursue resolutions, lay a healthful foundation for a new year, or just make it through another gray January day a little more inspired than before. And while we're at it, we hope to share a few smiles in the aisles about things we all have in common. Like how soup tastes better in January than any other time of year. Or how National Dress Up Your Pet Day, Penguin Day, and Puzzle Day are all happening this month (google it)! Still, if puzzles, pets, or penguins aren't your thing, we bet a little extra love, a hot cuppa tea (or chocolate, or coffee, or fill-in-the-blank), and maybe even a winter sunset or two probably are. Let's celebrate that then, shall we? Here's to your best version of January, friends—no matter the weather!

2025 TRENDS 26

JOIN {N}POWER! 31 32 BEST OF THE BEST

36 NEW PRODUCT! NATURAL GROCERS ® BRAND KOMBUCHA & TEPACHE

NATURALGROCERS.COM @naturalgrocers @shopnaturalgrocers

IMPORTANT TERMS AND CONDITIONS FOR HEALTH HOTLINE ® OFFERS Unless otherwise noted, these offers are available only from 1/06/25 to 1/25/25 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. We reserve the right to correct errors. Void where prohibited by law. {N}power ® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. To join {N}power, visit www.naturalgrocers.com/join.

The Isely Family

OU 5 FOUNDING P INCIPLES

QUALITY PRODUCTS

ALWAYS AFFORDABLE PRICING

COMMITMENT TO OUR COMMUNITY

COMMITMENT TO OUR good4u CREW SM

NUTRITION EDUCATION

SM

2 | Health Hotline ®

OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

Coffee Pods

ALWAYS AFFORDABLE SM $ 18 99 32 PODS

ALWAYS AFFORDABLE SM $ 8 99 12 PODS EACH

NEW YEAR, NEW BREWS! Got coffee pods? Then, for the love of the planet, upgrade to Natural Grocers Brand Organic Coffee Pods! This collection is unique among the single-use coffee crowd because it’s made with plant-based mesh filters and paper lids and is certified compostable at your local industrial composting facilities! The line is also packaged in 100% recycled paperboard boxes crafted with 30% post-consumer recycled materials. And these pods fit most single-serve coffee machines.

Natural Grocers ® | 3

Terms and conditions apply. See page 2 for details.

OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

GROCERY

24 % OFF

$ 8 69 31 % OFF

EACH $ 2 15

ALOHA Organic Plant-Based Protein Bars 1.98 OZ. Tasty vegan and gluten-free protein bars that are high in fiber and low in sugar.

4TH & HEART Select Ghee 9 OZ. A delicious lactose-free 1:1 substitute for butter or cooking oil in any recipe.

ALWAYS AFFORDABLE SM $ 2.85

ALWAYS AFFORDABLE $ 12.69

$ 3 79 21 % OFF

$ 4 19 47 % OFF

$ 2 49 20 % OFF

ALMOND BREEZE ® Almondmilks 32 OZ.

AMY’S KITCHEN ® Soups 13.65 14.7 OZ. Hearty plant-based soups boasting traditional comfort in every spoonful.

ANNIE’S™ Organic Fruit Snacks 7 OZ. Tasty fruit flavored snacks made with real fruit juice and no artificial flavors or colors.

Smooth almond milks with 50% more calcium and 46% less calories than traditional dairy.

ALWAYS AFFORDABLE $ 3.15

ALWAYS AFFORDABLE $ 4.85

ALWAYS AFFORDABLE $ 7.95

53 % OFF

2/ $ 3 23 % OFF

$ 5 49 20 % OFF

ANNIE’S Select Mac & Cheese Mixes 5.25 6 OZ. Easy, cheesy, and delicious. Annie’s mac & cheese mixes are free of artificial ingredients. 2/ $ 3

AURA BORA™ Sparkling Waters 12 OZ. Refreshing waters made with herbs, fruits, flowers, and nothing else.

BOB’S RED MILL ® Organic Old Fashioned Rolled Oats 32 OZ. A delicious and wholesome hot cereal that provides energy that lasts all morning.

ALWAYS AFFORDABLE $ 3.25

ALWAYS AFFORDABLE $ 1.95

ALWAYS AFFORDABLE $ 6.89

4 | Health Hotline ®

Terms and conditions apply. See page 2 for details.

GROCERY OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

22 % OFF UP TO

ALWAYS AFFORDABLE SM $ 3.79– $ 28.79 BRAGG ® Select Products 1.5 32 OZ. Clean and natural products, crafted with wellness in mind.

2/ $ 9 24 % OFF

22 % OFF

20 % OFF

$ 3 19

C2O ® Coconut Waters 17.5 OZ. Hydrate and refresh with 100% pure coconut water that is packed with electrolytes. 2/ $ 4

BOULDER CANYON ® Select Potato Chips 5.25 6.5 OZ. Get your snack on with these crisp potato chips, made with better-for-you oils.

CASCADIAN FARM ® Select Organic Cereals 12 15 OZ. An easy and tasty way to start your day right.

ALWAYS AFFORDABLE $ 3.99

ALWAYS AFFORDABLE $ 2.59

ALWAYS AFFORDABLE $ 5.99

$ 5 75 34 % OFF

$ 2 29 23 % OFF

$ 3 49 22 % OFF

EPIC ® Meat Bars 1.3 1.5 OZ. Made with simple, real ingredients to create epic and unique flavors. EACH

CATALINA CRUNCH™ Keto-Friendly Cereals 8 9 OZ. Keto friendly cereals that don’t compromise on taste.

CELESTIAL SEASONINGS ® Select Teas 18 20 CT An invitation to taste a world of flavor in every box. From relaxing herbals to energizing black teas.

ALWAYS AFFORDABLE $ 8.79

ALWAYS AFFORDABLE $ 4.49

ALWAYS AFFORDABLE $ 2.99

Natural Grocers ® | 5

Terms and conditions apply. See page 2 for details.

OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

GROCERY

21 % OFF

37 % OFF

$ 14 15 22 % OFF

$ 1 69

ESSENTIA WATER ® Ionized Water (Excludes Frisco, CO Location) 1.5 L Premium, alkaline bottled-water that is crisp and refreshing.

FOUR SIGMATIC ® Organic Ground Co ee 10 OZ. Bold coffee blends made with the health-boosting effects of mushrooms.

ALWAYS AFFORDABLE $ 2.69

ALWAYS AFFORDABLE $ 18.15

$ 4 99 23 % OFF

2/ $ 5 23 % OFF

$ 1 79 EACH

CHOMPS Meat Sticks 1.15 OZ. Made from the highest quality sustainably sourced meats to deliver delicious taste in every bite.

GIMME ® Organic Seaweed Snacks 6 PK Delicious, nutritious, and climate-friendly low-calorie superfood snacks.

GOMACRO ® Organic Macrobars 2 2.4 OZ. These delicious vegan snack and protein bars provide a healthy, plant-based energy boost.

ALWAYS AFFORDABLE SM $ 2.29

ALWAYS AFFORDABLE $ 6.49

ALWAYS AFFORDABLE $ 3.25

$ 6 99 15 % OFF

23 % OFF

$ 3 59 26 % OFF

$ 1 29

HONEY STINGER ® Organic Wa es 1 1.06 OZ. Clean, easily digestible, and perfectly portable energy.

HOPLARK ® Sparkling Hop Waters 6 PK A remarkably refreshing non-alcoholic twist on water.

IMAGINE ® Creamy Soups 32 OZ. Tasty and comforting soups that are as nutritious as they are delicious.

ALWAYS AFFORDABLE $ 1.69

ALWAYS AFFORDABLE $ 8.29

ALWAYS AFFORDABLE $ 4.89

6 | Health Hotline ®

Terms and conditions apply. See page 2 for details.

GROCERY OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

23 % OFF

$ 2 99 18 % OFF

$ 4 35 22 % OFF

INKA CROPS ® Tostones 4 OZ. Enjoy a bold new way to snack. These plantain chips are light and perfect for dipping.

JUSTIN’S ® Peanut Butters 16 OZ. Made with delicious, dry roasted nuts and packed with protein.

ALWAYS AFFORDABLE SM $ 3.69

ALWAYS AFFORDABLE $ 5.59

24 % OFF

$ 9 89 21 % OFF

$ 3 19

DON'T COUNT THESE AVOCADOS!

2/ $ 6

JACKSON’S CHIPS ® Avocado Oil Sweet Potato Chips 5 OZ. These delicious chips are crafted with avocado oil to provide a better-for-you snacking experience.

LAIRD SUPERFOOD ® Sweet & Creamy Instant Latte 8 OZ. Delicious superfood lattes that are ready in just seconds. All you need is hot water.

LESSER EVIL ® Organic Popcorn 4.6 6.4 OZ. Crunchy, airy popcorn made with a select few simple ingredients.

ALWAYS AFFORDABLE $ 12.65

ALWAYS AFFORDABLE $ 3.99

ALWAYS AFFORDABLE $ 4.19

$ 4 15 19 % OFF

$ 3 29 34 % OFF

$ 3 49 23 % OFF

TASTY BITE ® Organic Meal Pouches 10 OZ.

MUIR GLEN Organic Pasta Sauces 23.5 OZ. Bold-flavored pasta sauces, made with tomatoes ripened in the California sun.

NATIVE FOREST ® Organic Quartered Artichoke Hearts 14 OZ.

Satisfying entrees that are conveniently ready in 60 seconds.

These premium artichoke hearts are sustainably grown to replenish soil.

ALWAYS AFFORDABLE $ 4.59

ALWAYS AFFORDABLE $ 4.99

ALWAYS AFFORDABLE $ 5.15

Natural Grocers ® | 7

Terms and conditions apply. See page 2 for details.

OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

GROCERY

28 % OFF

$ 3 99 11 % OFF

20 % OFF

$ 1 99

NATURAL GROCERS ® BRAND Organic Original Coconut Milk 13.5 OZ. Rich clean taste with full-bodied texture from Thai coconuts selected for their vibrant flavor.

NATURAL GROCERS BRAND Organic Coconut Aminos 8.5 OZ. A perfect slightly sweet, slightly salty soy sauce replacement that is vegan and gluten free.

ALWAYS AFFORDABLE $ 2.49

ALWAYS AFFORDABLE $ 4.49

$ 5 39 10 % OFF

$ 2 59 10 % OFF

KICKING HORSE COFFEE Organic Co ee 10 OZ. Flavorful, energizing, Rocky Mountain roasted fair trade coffee. $ 9 35

NATURAL GROCERS BRAND Organic Apple Cider Vinegar 32 OZ. Bursting with the crisp tang of the fresh organic apples it was made from.

NATURAL GROCERS BRAND Canned Olives 6 OZ.

These zesty olives are ripened to perfection and full of rich flavor.

ALWAYS AFFORDABLE SM $ 12.99

ALWAYS AFFORDABLE $ 5.99

ALWAYS AFFORDABLE $ 2.89

$ 3 89 19 % OFF

$ 8 99 10 % OFF

22 % OFF

$ 5 29 EACH

NIXIE ® Organic Sparkling Waters 8 PK Simple ingredients, refreshing flavor, zero sugar.

NATURAL GROCERS BRAND Raw & Unfiltered Clover Honey 24 OZ. Raw, unfiltered honey packed with nutrients, sourced from the finest U.S. bee hives.

NATURES PATH ® Select Organic Instant Oatmeal 11.2 14 OZ. Hearty instant oatmeal that is rich in fiber for a quick and filling meal.

ALWAYS AFFORDABLE $ 6.79

ALWAYS AFFORDABLE $ 9.99

ALWAYS AFFORDABLE $ 4.85

8 | Health Hotline ®

Terms and conditions apply. See page 2 for details.

GROCERY OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

23 % OFF

EACH $ 5 79 10 % OFF

26 % OFF

$ 6 15

ONCE AGAIN NUT BUTTER ® Organic Unsweetened Sunflower Seed Butter / 1 6 OZ. A heart-healthy seed butter with no cholesterol and plenty of protein.

NATURAL GROCERS ® BRAND Baked Dog Treats 12 OZ.

Tail-waggingly good treats made from premium, human-grade ingredients.

ALWAYS AFFORDABLE SM $ 8.35

ALWAYS AFFORDABLE $ 6.49

$ 3 99 24 % OFF

$ 10 99 20 % OFF

$ 7 29 R.W. KNUDSEN ® Cha Cha Cherry Juice 32 OZ. 100% Juice from pressed red tart cherries.

ORGAIN ® Organic Grass-Fed Protein Shakes 4 PK These tasty nutritional shakes are packed with protein as well as vitamins and minerals.

ORGANIC INDIA ® Organic Tulsi Teas 18 CT Premium whole-herb tea infusions based on ancient Ayurvedic principles.

ALWAYS AFFORDABLE $ 13.79

ALWAYS AFFORDABLE $ 5.25

ALWAYS AFFORDABLE $ 9.49

$ 5 49 31 % OFF

2/ $ 4 19 % OFF

$ 2 35 21 % OFF PROBAR ® Meal Bars 3 OZ. EACH

THIS AVOCADO DOESN'T COUNT!

PRIMAL KITCHEN ® Dressings 8 OZ. Richly flavorful dressings made with clean ingredients in a number of classic and new flavors.

POPPI Prebiotic Sodas 12 OZ. Deliciously crisp low-sugar sodas, brimming with prebiotics to support digestive health.

When you need a quick, filling, and nutritious way to fuel up on the go that tastes great, too.

ALWAYS AFFORDABLE $ 7.99

ALWAYS AFFORDABLE $ 2.49

ALWAYS AFFORDABLE $ 2.99

Natural Grocers ® | 9

Terms and conditions apply. See page 2 for details.

GROCERY GROCERY OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

$ 5 45 38 % OFF RISHI TEA Organic Teas 15 CT

23 % OFF

$ 11 99 20 % OFF

$ 4 15

PURELY ELIZABETH ® Superfood Oatmeal 9.12 OZ.

SEVENTH GENERATION ® Liquid Laundry Detergents 87.5 90 OZ. Detergents that provide a naturally gentle stain-fighting clean.

Delicious, nourishing superfood oatmeal blends, crafted without artificial flavors.

Premium teas, expertly selected to be imported from growers across the world.

ALWAYS AFFORDABLE SM $ 5.39

ALWAYS AFFORDABLE $ 8.85

ALWAYS AFFORDABLE $ 14.99

$ 3 99 27 % OFF

$ 3 45 34 % OFF YOGI ® Teas 16 CT

26 % OFF

$ 1 29

Crisp cassava flour tortilla chips made with the spark of tradition. SIETE Grain-Free Tortilla Chips 5 OZ.

SOLELY Organic Fruit Jerky 0.8 OZ.

Made with ripe organic fruit, picked at its peak and crafted into tasty portable strips.

Teas that are blended with purpose, both for taste and for wellness.

ALWAYS AFFORDABLE $ 5.49

ALWAYS AFFORDABLE $ 1.75

ALWAYS AFFORDABLE $ 5.25

$ 5 89 21 % OFF EACH

$ 4 79 23 % OFF EACH

$ 3 99 23 % OFF

SILVER HILLS BAKERY ® Organic Sprouted Bagels 14 OZ. Made with healthy, sprouted grains for superior nutrition and steady energy.

WATERLOO ® Sparkling Waters 12 PK

SIMPLE MILLS ® Organic Seed Flour Crackers 4.25 OZ. Delicious crackers that deliver a traditional flaky crunch. Perfect for any charcuterie board.

Crisp and refreshing beverages made with authentic flavors and lively carbonation.

ALWAYS AFFORDABLE $ 6.25

ALWAYS AFFORDABLE $ 7.49

ALWAYS AFFORDABLE $ 5.19

10 | Health Hotline ®

Terms and conditions apply. See page 2 for details.

21 DAYS to a healthier you A 3–STEP JOURNEY

Experience more vibrant & optimal health in just 21 days! Join us for a 3-class series — one class per week over 3 weeks — led by our Nutritional Health Coaches. Turn education into action with a 7-day challenge following each class.

3 Week of 1/27 - 2/02

2

1

step

step

step

Week of 1/13 - 1/19

Week of 1/20 - 1/26

Class: Eat for Your Health (and the Planet's Health) We promise, it’s not complicated!

Challenge: Detoxify Your Home & Body Class: Detoxify Your Life Stop swimming in the chemical soup!

Challenge: Avoid Added Sugars Class: Kick Sugar Cravings Stop being a szombie (sugar zombie)! Bash those sugar cravings

Challenge: Eat Like a Regenivore

For class dates/times and to learn more about the series, check with your Nutritional Health Coach, scan here, or visit: naturalgrocers.com/21-days

¡Las presentaciones ofrecidas de nuestro programa: 21 Días para ser más saludable está disponible ahora en YouTube! ¡Escanea el código QR para ver!

Natural Grocers ® | 11

OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

IN THE fridge

31 % OFF

19 % OFF

34 % OFF

$ 1 49 EACH

$ 2 49 EACH

$ 6 59

BELLWETHER FARMS ® Organic A2 Whole Milk Yogurts 5.3 OZ. These yogurts are made from deliciously creamy full-fat milks for a full flavor.

HEALTH-ADE KOMBUCHA ® Organic Kombuchas 16 OZ. Crisp and bubbly beverages, brimming with probiotics and detoxifying acids for gut health.

SIETE Select Grain-Free Tortillas 7 OZ.

The perfect grain-free solution for everything from quesadillas to burritos.

ALWAYS AFFORDABLE $ 1.85

ALWAYS AFFORDABLE SM $ 3.65

ALWAYS AFFORDABLE $ 9.99

$ 2 59 33 % OFF

$ 4 85 21 % OFF

$ 3 55 28 % OFF EACH

$ 2 85 28 % OFF LIGHTLIFE™ Organic Tempeh 8 OZ.

GOOD BELLY ® Organic Probiotic Juices 32 OZ.

FORAGER PROJECT ® Organic Cashew Milk Yogurts 24 OZ.

EVOLUTION FRESH ® Select Organic Juices 15.2 OZ.

ALWAYS AFFORDABLE $ 3.89

ALWAYS AFFORDABLE $ 6.15

ALWAYS AFFORDABLE $ 4.95

ALWAYS AFFORDABLE $ 3.99

$ 2 65 23 % OFF EACH

$ 3 99 20 % OFF EACH

$ 4 95 20 % OFF

CULINA Select Coconut Milk Yogurts 5 OZ. Thick and tangy plant-based yogurts made with craft-fermented coconut milk.

BITCHIN’ SAUCE™ Almond Dips or Sauces 7 8 OZ. Deliciously indulgent almond dips that are sure to satisfy!

KALONA ® SUPERNATURAL Organic Cottage Cheeses 16 OZ. Made with the milk of grass-fed cows from the small family farms of America’s heartland.

ALWAYS AFFORDABLE $ 3.45

ALWAYS AFFORDABLE $ 4.99

ALWAYS AFFORDABLE $ 6.25

12 | Health Hotline ®

Terms and conditions apply. See page 2 for details.

OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

IN THE fridge

$ 4 29 21 % OFF

17 % OFF

$ 4 69 21 % OFF

$ 1 89 MUSH Overnight Oats 5 OZ.

NUTPODS ® Almond Milk Creamers 25.4 OZ.

MIYOKOS Organic Cultured Butters 8 OZ. Vegan butters that taste and spread like a fine traditional dairy butter.

Delicious plant-based goodness that is sure to awaken your inner barista.

Hearty blends of nutrient-dense oats paired with delicious, clean ingredients.

ALWAYS AFFORDABLE $ 5.45

ALWAYS AFFORDABLE $ 2.29

ALWAYS AFFORDABLE SM $ 5.99

$ 3 69 21 % OFF

$ 4 85 11 % OFF OATLY Select Oat Milks 64 OZ.

2/ $ 5 25 % OFF

REBBL ® Organic Functional Beverages 12 OZ. Delightful natural beverages with an added functional twist to nourish while you refresh.

PERFECT FOOD BARS ® Protein Bars 2.18 2.5 OZ. With 20+ superfoods and fresh ingredients to make the perfect protein snack.

Smooth, versatile oat milks. A sustainably crafted 1:1 replacement for traditional dairy.

ALWAYS AFFORDABLE $ 4.69

ALWAYS AFFORDABLE $ 5.45

ALWAYS AFFORDABLE $ 3.35

$ 2 15 18 % OFF EACH

20 % OFF

10 % OFF

$ 4 15

$ 7 15 EACH

STONYFIELD FARM ® Organic Yogurts 32 OZ. Smooth, creamy, dreamy organic yogurts that are good for the planet. EACH

PAINTERLAND SISTERS ® Select Organic Whole Milk Yogurts 5.3 OZ. A thick, smooth Icelandic style of yogurt that is naturally high in protein and probiotics.

TRUE STORY ® Select Organic Deli Meats 6 OZ. Premium, thickly sliced deli meats, made with a passion for quality.

ALWAYS AFFORDABLE $ 2.65

ALWAYS AFFORDABLE $ 5.25

ALWAYS AFFORDABLE $ 7.99

® | 13

Natural Grocers

Terms and conditions apply. See page 2 for details.

OFFERS VALID JANUARY 6 TO JANUARY 25, 2025

IN THE FREEZER

NATURAL GROCERS ® BRAND Select Organic Frozen Fruits 16 OZ. $ 4 49 - $ 6 69 10 % OFF EACH

13 % OFF

20 % OFF

$ 5 69 EACH

$ 10 45

ACTUAL VEGGIES ® Veggie Burgers 12 OZ.

APPLEGATE FARMS ® Chicken Nuggets or Tenders 16 OZ.

ALWAYS AFFORDABLE SM $ 4.99- $ 7.49

ALWAYS AFFORDABLE $ 7.19

ALWAYS AFFORDABLE $ 12.15

21 % OFF $ 5 25

$ 3 45 25 % OFF

22 % OFF

$ 6 99

BLAKE’S NATURAL FOODS ® Select Pot Pies / 8 OZ.

UDI’S ® Select Gluten-Free Sandwich Breads / 12 OZ.

BONAFIDE PROVISIONS ® Frozen Bone Broths 24 OZ.

ALWAYS AFFORDABLE $ 4.65

ALWAYS AFFORDABLE $ 8.99

ALWAYS AFFORDABLE $ 6.69

26 % OFF

16 % OFF

21 % OFF $ 4 95 EACH

$ 7 75 MEATI ® Meat Alternatives 8.5 OZ.

$ 7 45

DIESTEL Organic Dark Ground Turkey 16 OZ.

ALWAYS AFFORDABLE $ 6.29 GARDEIN ® Plant-Based Proteins 8.8 13.7 OZ.

ALWAYS AFFORDABLE $ 10.59

ALWAYS AFFORDABLE $ 8.95

21 % OFF

22 % OFF

24 % OFF

LITTLE NORTHERN BAKEHOUSE Gluten-Free Wide Sliced Breads 20 OZ. $ 5 69 EACH

$ 7 89

$ 4 95

WOODSTOCK ® Organic Frozen Pastas 20 OZ.

DEEP INDIAN KITCHEN ® Select Frozen Entrées 7.5 11 OZ.

ALWAYS AFFORDABLE $ 9.99

ALWAYS AFFORDABLE $ 7.35

ALWAYS AFFORDABLE $ 6.59

14 | Health Hotline ®

Terms and conditions apply. See page 2 for details.

{N}POWER ® PRICING ONLY!

$ 3

UNDER

00 $ 00

SERVING PER OATMEAL & APPLE CRISP

FEED UP TO 4 PEOPLE FOR UNDER $10 * VEGAN OPTION UNDER $9*

$ 3 29 2 LB EA

$ 4 49 13 OZ.

$ 4 69 8 OZ.

LIMIT 2

LIMIT 2

LIMIT 2

NATURAL GROCERS® BRAND BULK ORGANIC ROLLED OATS 2 LB

NATURAL GROCERS BRAND ORGANIC PLANT-BASED BUTTERY SPREADS

TRULY GRASS-FED ORGANIC BUTTER

DEAL USES ½ PACK - $1.70*

DEAL USES ½ CUP - $1.12*

DEAL USES ½ CUP - $2.35*

$ 1 99 PER LB

$ 3 49 2 LB

Browse More Meal Deals!

LIMIT 2

NATURAL GROCERS BRAND BULK YELLOW-D BROWN SUGAR

ORGANIC GRANNY SMITH APPLES

DEAL USES 2 LBS - $3.98*

DEAL USES 1 CUP - 88¢*

OFFERS VALID JANUARY 2–JANUARY 31, 2024 ENTER YOUR PHONE NUMBER AT CHECK OUT TO REDEEM. THIS OFFER IS AVAILABLE ONLY TO REGISTERED {N}POWER MEMBERS. *Under price reflects quantities listed below ingredients. Void where prohibited by law.

Natural Grocers ® | 15

Terms and conditions apply. See page 2 for details.

SUPPORTING AMERICA’S FAMILIES TOGETHER

Every year, a number of seniors attending Historically Black Colleges & Universities don’t graduate because of small, unpaid tuition bills. At Natural Grocers ® , we’re committed to the communities we serve and are here to help. We’re on a mission to raise $ 45 , 000 or more SHOP AT NATURAL GROCERS ON MARTIN LUTHER KING JR. DAY JANUARY 20, 2025 Donations will be accepted at the register. 1% of Natural Grocers sales* will go to the Jack & Jill of America GAP FUND helping students attending Historically Black Colleges & Universities achieve their dreams. *Excludes Gift Cards 16 | Health Hotline ®

JANUARY 14-18

*

SIETE Select Grain-Free Tortil as 7 OZ $ 5 79 42 % OFF ALWAYS AFFORDABLE $ 9.99

GOODBELLY® Organic Probiotic Juices 32 OZ $ 1 99 48 % OFF ALWAYS AFFORDABLE SM $ 3.89 NIXIE® Organic Sparkling Waters 8 PK 2/ $ 8 41 % OFF ALWAYS AFFORDABLE $ 6.79 GIMME® Organic Seaweed Snacks 6 PK $ 4 19 35 % OFF ALWAYS AFFORDABLE $ 6.49 SIETE Grain-Free Tortil a Chips 5 OZ $ 3 59 34 % OFF ALWAYS AFFORDABLE $ 5.49

RISHI TEA Organic Teas 15 CT $ 4 59 48 % OFF

ALWAYS AFFORDABLE $ 8.85

4TH & HEART Select Ghee 9OZ $ 7 45 41 % OFF

ALWAYS AFFORDABLE $ 12.69

PURELY ELIZABETH® Superfood Oatmeal 9.12 OZ $ 3 55 34 % OFF ALWAYS AFFORDABLE $ 5.39

34 % OFF

33 % OFF

PROBAR® Meal Bars 3 OZ $ 1 99 EACH

C2O® Coconut Waters 17.5 OZ $ 1 69 EACH

ALWAYS AFFORDABLE $ 2.99

ALWAYS AFFORDABLE $ 2.59

*Offers redeemable only for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. We reserve the right to correct errors. Void where prohibited by law.

18 | Health Hotline ®

JANUARY 14-18

31 % OFF

32 % OFF

$ 7 19

$ 9 39

MEATI TM Meat Alternatives 8.5 OZ

ORGAIN® Organic Grass-Fed Protein Shakes 4 PK

ALWAYS AFFORDABLE SM $ 10.59

ALWAYS AFFORDABLE $ 13.79

ACTUAL VEGGIES® Veggie Burgers 12 OZ $ 4 89 ALWAYS AFFORDABLE $ 7.19 EACH 31 % OFF

$ 1 59 EACH 30 % OFF

CHOMPS Meat Sticks 1.15 OZ

ALWAYS AFFORDABLE $ 2.29

29 % OFF

30 % OFF

30 % OFF

$ 22 99 NATURAL FACTORS® Whole Earth & Sea Women’s 50+ Multi & Mineral 60 TAB

$ 2 25 EACH

$ 4 35 EACH

GOMACRO® Organic Macrobars 2-2.4 OZ

SILVER HILLS SPROUTED BAKERY® Organic Sprouted Bagels 14 OZ

ALWAYS AFFORDABLE $ 32.55

ALWAYS AFFORDABLE SM $ 3.25

ALWAYS AFFORDABLE $ 6.25

29 % OFF

28 % OFF

29 % OFF

$ 22 99 NATURAL FACTORS® Whole Earth & Sea Men’s 50+ Multi & Mineral 60 TAB

$ 2 35 EACH

$ 5 25 EACH

PERFECT FOOD BARS® Organic Protein Bars 2.18-2.5 OZ

LITTLE NORTHERN BAKEHOUSE Gluten-Free Wide Sliced Breads 20 OZ

ALWAYS AFFORDABLE $ 32.55

ALWAYS AFFORDABLE SM $ 3.35

ALWAYS AFFORDABLE SM $ 7.35

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For a chance to win a $500 Natural Grocers ® Gift Card! COUNT THE AVOCADOS Count all of the avocados in this good4u SM Health Hotline Magazine, complete the form below and return it to your local Natural Grocers by January 25, 2025 for a chance to win! A drawing among all entries with the correct number will determine the winner. One prize winner will be selected company wide.

For complete details, see Official Rules at: www.naturalgrocers.com/sweepstakes

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EMAIL ADDRESS All Fields Required for Complete Entry WANT TO HEAR FROM NATURAL GROCERS? CHECK THE BOXES BELOW TO RECEIVE: The good4u Health Hotline Magazine mailed to you for free! The good4u Health Hotline Newsletter emailed to you weekly for free! No purchase necessary. A purchase will not increase your chances of winning. Open only to legal residents of the following states who are 18 years old or older at the time of entry: AZ, AR, CO, ID, IA, KA, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA and WY. Void where prohibited by law. Contest starts on 1/6/2025 and ends on 1/25/2025. Maximum of one entry per person. For O cial Rules and complete details, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc

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UNVEILING A CONCERNING LANDSCAPE:

THE RISK OF COUNTE FEIT SUPPLEMENTS ONLINE

Navigating through the ocean of dietary supplements online reveals a disconcerting undertow of counterfeit products, even amidst the seemingly safe harbors of widely trusted platforms like Amazon.com. Recently, for example, Fungi Perfecti, the entity behind the industry-leading brand Host Defense ® Mushrooms, unearthed multiple unauthorized sellers distributing counterfeit products under their name. These not only exhibited irregularities in packaging, but more alarmingly, tested positive for known allergens like soy and gluten, starkly deviating from the authentic gluten-free and soy-free formulations of genuine Host Defense products.

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This is just one example of the fraudulence in supplements being found in the online streets. Several reputable brands discovered counterfeit online sellers in 2023, and to make matters worse, these counterfeiters are making false claims that have risky repercussions for consumers. Incidents like these are the reason that it’s more important than ever to be vigilant stewards of our own supplement choices, and as a retailer, we also see it as our responsibility to continue to uphold standards of the highest integrity. Natural Grocers ® perpetually roots its values in unyielding quality and consumer safety, embodying a steadfast shield against the perplexities of online supplement shopping. Our shelves are, in fact, safe harbors of vitamins and supplements that are always third-party certified to guarantee Good Manufacturing Practices (GMP) and are verified for purity, identity, and potency. With us, you embrace not only the health-supporting benefits of quality supplements but also the mental ease conferred by transparency, trust, and an educated Crew passionately sharing their knowledge. In light of these disconcerting revelations about counterfeit supplements online, remember: When you choose Natural Grocers, you are not merely selecting a product. You’re opting for authentic value, a place where quality is never compromised, where your health is revered, and where the wellness journey is a shared venture between you and a team that prioritizes you, our valued customer. It’s All In The Details Our commitment to quality means that our quality assurance team holds a magnifying glass to each step of formulation for every supplement we sell, scrutinizing every detail, from raw materials to purity testing methods, to ensure it meets our unrivaled quality standards. We also periodically conduct independent lab testing to ensure that the quality and potencies stated on labels are accurate. Unsurpassed quality means that the latest supplement craze may not pop up in our stores as soon as you hear of it—the review process takes time—but the products you will find on our shelves are the absolute best you can buy. From essential vitamins and minerals to botanicals and herbs to homeopathic remedies, and everything in between, the keys to your health are lining our shelves. NATURAL GROCERS COMMITMENT TO YOU

We believe that supplements are one of the keys to good health, helping to unlock vitality and resilience. Because of this, we only stock products we know work, without questionable fillers, artificial colors, sweeteners, flavors, or other problematic ingredients. And with more than 5,000 unique products on our shelves, we have the largest selection of the highest quality vitamins and supplements in a brick-and-mortar location. Even better? In our stores, you will find support from our Nutritional Health Coaches*, extensive educational literature on a broad range of health related topics created by experts on our Nutrition Education Team, and help from our knowledgeable Crew members, who receive ongoing training and education from experts in the field. of the Supplements You Take, Are Our Priority Your Health, and The Quality

*Staffing and availability of Nutritional Health Coaches varies by location.

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Terms and conditions apply. See page 2 for details.

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NATURAL GROCERS ® BRAND BULK O GANIC WHEY P OTEIN CONCENT ATE Discover a great new “whey” to boost protein and power up your day in the new year!

NATURAL GROCERS BRAND BULK O GANIC PITTED P UNES Did you know, prunes are a powerhouse of free radical scavengers? Just another reason to keep them on hand when you’re in need of a sweet, yet healthy snack.

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NATURAL GROCERS BRAND BULK O GANIC BLAC CHIA SEEDS Let the magic of ch-ch-ch-chia seeds into your routine just by adding them to smoothies, yogurt, cereal, and more!

NATURAL GROCERS BRAND BULK O GANIC B OWN FLAX SEEDS Flex your culinary muscle, while showing your heart muscle some TLC, with our unbeatable price of our organic brown flax seeds! They’re versatile and so good4u SM .

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In the South, black-eyed peas and collard greens are traditionally eaten on New Year's Day to bring prosperity and luck in the new year. We can’t promise our Spicy Collards and Black-Eyed Pea Soup will bring you great fortunes, but we can promise that it will deliver on flavor! A little spicy, a little smoky, and chock-full of good4u SM veggies, this vegan soup is hearty and delicious. Spicy Collards

Black-Eyed Pea And Soup SERVES: 6 PREP TIME: 20 MINUTES

Ingredients

COOKING TIME: 50 MINUTES TOTAL TIME: 1 HOUR 5 MINUTES

• 2 tablespoons Natural Grocers ® Brand Organic Extra Virgin Olive Oil • 1 medium organic onion, diced • 2 medium stalks organic celery, diced • 1 medium organic carrot, diced • 3 medium organic garlic cloves, minced • 1 organic jalapeño, seeded and diced • 2 (15-ounce) cans organic black-eyed peas, drained and rinsed • Natural Grocers Brand Bulk Organic seasonings: 2 ½ teaspoons Real Salt ½ teaspoon Black Pepper • 4 cups organic vegetable stock • 1 (14.5-ounce) can Natural Grocers Brand Organic Fire-Roasted Diced Tomatoes • 3 tablespoons Natural Grocers Brand Organic Tomato Paste • 1 bunch organic collard greens, stems removed, and greens chopped (organic kale or chard are suitable alternative greens) • 2 cups additional vegetable broth or water as needed • Hot sauce, for serving Optional garnishes: fresh organic herbs, such as minced oregano, thyme, or parsley 1 ½ teaspoons Thyme, divided 1 teaspoon Oregano, divided ½ teaspoon Ground Smoked Paprika 2 teaspoons Taco Seasoning

Instructions

1. On the stovetop over medium-high heat, place a large soup pan or Dutch oven. Once hot, add the olive oil, coat the pan and then add the onion, celery, and carrot. Sauté for 6–8 minutes, until the onion is translucent, stir frequently and adjust heat as necessary to avoid browning the onion. Add the garlic and jalapeño and cook, stirring, for 1–2 minutes, until the garlic is fragrant. 2. Add the black-eyed peas, broth, seasonings, and all remaining ingredients, stir until well combined. Reduce the heat, cover and simmer on low for 45 minutes to allow flavors to develop. If the soup is too thick, add up to two additional cups vegetable broth or water until it's the consistency of soup. 3. Once done, serve immediately with hot sauce and crusty bread, corn bread, or rice if desired.

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HEALTH AND WELLNESS TRENDS

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1 BLOOD SUGAR HACKS BECOME DAILY HABITS

NOSE-TO-TAIL EATING IS BACK, AND IS EASIER (AND TASTIER) THAN EVER

Rising up alongside the farm-to-table movement in the early 2000s, nose to-tail eating—an approach to eating that uses the whole animal, including organs, skin, bones, and fats like lard and tallow—had its moment, but the fire fizzled, likely because most of us just weren’t used to eating organ meats and other “offal.” In 2025, this will change. We’ll see a resurgence of nose-to-tail eating, with an array of products on the shelves to make it easier—and more palatable.

We all love a good life hack, and in 2025, we’ll hack our way to promoting healthy blood sugar by incorporating science-backed tips and tricks into our daily routines. Having a pre-meal veggie snack, eating veggies and protein first during a meal, and drinking a glass of water spiked with apple cider vinegar or a whey protein shake 30 minutes before you eat are effortless hacks that support a healthy blood sugar response. Another evidence-based hack is doing two minutes of light physical activity— dancing, walking, or even a few squats all count—after you eat; moving your muscles shortly after eating encourages them to take up glucose for energy, which in turn, lowers blood sugar. Finally, incorporating blood sugar-supporting supplements like berberine and turmeric/curcumin has also been shown to be beneficial. Recognizing the significant impact that blood sugar has on overall health, these practices can help keep your blood sugar within a healthy range, leading to benefits like consistent energy, youthful skin, optimal fat burning, and healthy weight maintenance!

Ancestral ground meat blends make it easy to dabble in nose-to-tail eating; these blends include nutrient-dense organ meats like heart and liver added to the ground meats we’re all familiar with, like ground beef, making them super easy to use in your favorite recipes. Using flavorful animal fats for cooking, sipping on nourishing bone broth, or noshing on pork rinds (just make sure they are high-quality from organically or regeneratively raised animals!) are all easy and delicious ways to incorporate nose-to-tail eating at home. Organ and collagen supplements are another easy way to incorporate this trend into your diet. These odd bits of offal provide a wealth of vital nutrients like the B vitamins, vitamins A, D, & E, choline, collagen, and glycine—many of which are lacking in the typical American diet, making nose-to-tail eating a modern-day must.

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HEALTH AND WELLNESS TRENDS

The way we choose deodorants is evolving in 2025, and we’re prioritizing products that not only help us tackle our 1 NATURAL DEODORANTS ARE BETTER THAN EVER! 3 BALANCING INFLAMMATION BECOMES KEY FOR MENTAL HEALTH

Mental health has come into sharp focus for just about everyone the last few years, and along with this, we’ve noted a growing body of research highlighting inflammation’s role in poor mental health, including anxiety and depression. We also know that inflammation drives overall poor brain function and has been linked to the development of degenerative diseases like Alzheimer’s and Parkinson’s. In 2025, we’re going to take a closer look at the diet, lifestyle, and environmental factors that contribute to excessive inflammation and will find ways to modulate it to foster emotional wellbeing and optimal brain function. This will look like cutting back on ultra processed foods, refined carbohydrates, and sugar, and instead, focusing on balanced meals comprised of organic vegetables and fruit, healthy fats, humanely raised and sustainably sourced proteins, and fermented foods. It also means making time to enjoy physical activity, nurture meaningful relationships, and connect with nature—and understanding the collective impact these all have on our inflammatory response. We’ll also get a helping hand from inflammation balancing and mood supportive supplements like vitamin D, turmeric/curcumin, and EPA and DHA.

BODY CARE AND BEAUTY TRENDS

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MEN’S GROOMING IS BOOMING

In 2024, more than half of US men used facial skincare products, a 68 percent increase from 2022. In 2025, we’ll continue to see this trend grow, as men move beyond traditional shaving and beard care to delve into the world of functional skincare to promote radiant, healthy skin. We’ll see a surge in products marketed toward men, including products like facial cleansers, exfoliators, serums, eye creams, and moisturizers that contain functional ingredients such as vitamin C, peptides, marine algae, and coffee extract. As men expand their dopp kits in 2025, they’ll also seek out products made with clean, natural, and responsibly sourced ingredients.

underarm woes, but also champion our overall wellbeing. As a personal care staple that many of us use daily (sometimes multiple times a day), we’ve become increasingly mindful of the ingredients in our deodorants and their potential impact on health. As a result, this year we’ll look to a new generation of “clean” deodorants for formulations made without ingredients like aluminum salts, parabens, phthalates, and artificial colors, fragrances, and preservatives. Instead, we’ll find ingredients like magnesium, which neutralizes odor, antimicrobial essential oils, odor absorbing charcoal, and soothing coconut oil. Although the switch might feel overwhelming at first, with a bit of patience and experimentation, we’ll find the perfect product, making the effort worth it for happy pits and vibrant health!

3 OCEAN-INSPIRED BODY CARE MAKES A SPLASH

Body care is experiencing a tidal wave of ocean-inspired products, and we’re all on board! As we browse the body care aisles in 2025, we’ll discover a treasure trove of products infused with sea-based ingredients, from revitalizing sea salt and nutrient-rich extracts of seaweed, sea grapes, and sea kale to purifying sea clay, mud, and sand. Found in everything from soaps, lotions, bath salts, and body washes to facial cleansers, eye creams, serums, and blemish sticks, these oceanic wonders are being utilized in diverse ways to support healthy, radiant skin. Some touted benefits include promoting hydration, gently exfoliating and washing away impurities, and nourishing, soothing, and smoothing skin. Have fun diving into this trend and letting the sea transform your body care routine!

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FOOD AND BEVERAGE TRENDS

We know the importance of limiting sugar and passing on artificial sweeteners for our health, and now we’re becoming more mindful of another dietary concern: the overconsumption of high omega-6 “vegetable” oils like corn, sunflower, and soybean oils. Long hailed as “healthy” alternatives, these oils are anything but healthy. Vegetable oils are high in omega-6 fats, which, when consumed in excess, shifts the body into an inflammatory state, which is associated as an underlying cause of everything from cardiovascular disease and poor mitochondrial function to negatively impacting weight management, skin and joint health, immunity, and brain function and mood. And these oils are ubiquitous—in our homes, in restaurants, in fast food, and in ultra-processed foods—with some sources suggesting that they account for up to 20 percent of the average American’s total calorie intake. In 2025, we will rethink our cooking oils, with a focus on supporting a better balance of omega-6 to omega-3 fats. This means swapping out high omega-6 oils for healthier, traditional fats like extra virgin olive oil, coconut oil, avocado oil, lard, and butter or ghee. We’ll also reduce our ultra-processed food intake, increase our intake of anti-inflammatory omega-3 rich foods like wild salmon, sardines, and 100% grass-fed beef, and incorporate fish and algal oil supplements to optimize our omega-3 levels. 1 WE’LL DOUBLE DOWN ON LIMITING HIGH OMEGA-6 OILS IN OUR DIETS Everyone’s buzzing about protein right now. Just check out TikTok, where nearly 1.5 million posts featured the hashtag #protein in August 2024. Protein helps us feel full, balances blood sugar, and curbs cravings, making it key for healthy weight management. It’s also critical for muscle growth, repair, and recovery, which becomes especially imperative as we get older to keep us strong, independent, and physically active. Additionally, neurotransmitters— the chemical messengers used by our brains to process thoughts, feelings, and information—are made out of protein. That’s why, in 2025, we’ll focus on including plenty of protein in each meal (a palm-sized portion is adequate), and because we know quality matters, we will choose humanely raised and sustainably sourced animal proteins, like regeneratively raised and 100% grass-fed beef and antibiotic-free pork, organic poultry, pasture-based eggs, and wild-caught fish. When choosing plant-based protein options like nuts and seeds, beans and legumes, and tempeh and tofu, we’ll make sure it is organic, because we care about leaving a livable planet for future generations. We’ll also incorporate organic and grass-fed protein powders, jerky, meat sticks, and protein bars as delicious and convenient snack options. 2 IT’S ALL ABOUT THE PROTEIN, IN QUANTITY AND QUALITY!

GROCERY AISLES 3

OUR TASTE BUDS WILL GO ON A GLOBAL TOUR IN THE

There’s a growing appetite to experience authentic international flavors and dishes right at home, whether it’s for the thrill of honing our culinary skills, discovering new flavors, or reaping the health benefits of diverse cuisines, many are eager to experiment with global recipes in their own kitchens. Embracing this trend in 2025, grocery aisles will transform into a culinary adventure, offering a world of authentic international flavors right at our fingertips. We’ll spice up organic produce, lentils, grains, and meats with global seasonings like harissa, turmeric, cumin, and Chinese five spice. We’ll savor an array of flavorful sauces, soups, and noodle dishes, including zesty Thai curries, bold and creamy tikka masala, comforting miso soup, and savory ramen. With options ranging from dumplings and sushi to paella, posole, and pad Thai, the variety of dishes to try is endless. The growing selection of ready made, internationally inspired products crafted with good4u SM ingredients will make it easier than ever to experience authentic flavors and cuisines, turning everyday meals into a delightful journey around the globe!

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ECOLOGICALLY THOUGHTFUL TRENDS

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2 WE’LL TAKE SIMPLE ACTIONS TO SUPPORT SOIL HEALTH AND POLLINATORS

THE HEAT IS ON TO DEFINE REGENERATIVE AGRICULTURE, AND WE’RE STEPPING UP

With rising concerns about climate change, soil degradation, and nutrient loss in our food, it's encouraging to see regenerative agriculture gaining momentum. This movement aims not only to sustain, but to improve soil quality and health, ecosystem health, animal welfare, and human health, while advancing fairness for farmers and farm workers. However, the term "regenerative" remains new and unregulated, lacking a universal definition. This often leads to ambiguity when the term is applied to products and used in marketing, which can pave the way for greenwashing, especially by large companies eager to capitalize on the trend. These companies may advertise their products and techniques as “regenerative,” but they frequently continue practices that harm the environment without making meaningful improvements to the land. This not only misleads consumers, but undermines those who are genuinely committed to adopting regenerative practices and enhancing environmental, social, and human wellbeing. In light of this, consumers will enter the fight in 2025, and will help define regenerative agriculture by supporting truly regenerative practices. We will seek out products with certifications like the Regenerative Organic Certification from the Regenerative Organic Alliance, and the Land to

Just as regenerative and organic farmers will work to build soil and ecosystem health, we too will go on a mission to make our own patios, yards, and gardens thrive! We’ll dig into using organic fertilizers and organic compost, we’ll plant cover crops and pollinator-loving native plants, and

spread natural mulch to keep the soil vibrant and healthy by boosting organic matter, microbial life, and water retention. Since a whopping third of our food relies on the vital work of pollinators, we’ll also commit to creating inviting outdoor havens that support their wellbeing and encourage biodiversity. We’ll take the Natural Grocers ® Ladybug Love pledge to avoid using synthetic pesticides that harm these beneficial insects. We’ll also choose organic seeds and use natural weed control methods like hand weeding, mulching, and more pollinator-friendly, vinegar based weed sprays. We’ll also plant pollinator gardens (or container gardens if you’re short on space) and set up water sanctuaries to help them thrive. We’ll embrace less intensive lawn care approaches like No Mow May or Slow Mow Summer to provide much-needed food and shelter for our pollinator pals. Knowing that these small efforts lead to significant impacts, we’re excited to roll up our sleeves and turn our yards and gardens into a buzzing success.

Market Verified Regenerative label from the Savory Institute, which provide criteria and benchmarks for genuine regenerative practices and call for proof of outcomes. We will also educate ourselves through resources like the Rodale Institute and books like Cows Save the Planet by Judith Schwartz, enabling us to drive meaningful change and win the battle to define regenerative.

CULTIVATING BIODIVERSITY BECOMES A PRIORITY In 2025 and beyond, we'll be more mindful of PFAS in our homes, prioritizing products labeled as PFAS-free, especially cleaning and personal care items and paper goods. We’ll swap out non-stick pans for stainless steel, cast iron, glass, or ceramic options, and give our water a fresh start with reverse osmosis and activated charcoal filters. We’ll also be cautious of stain-resistant and waterproof fabrics and won’t underestimate the power of a little dusting, because who knew those dust bunnies could be hiding PFAS, too! 3 WE’LL KICK FOREVER CHEMICALS OUT OF OUR HOMES In 2025, we’ll not only give our homes a thorough spring clean, but will address PFAS, or per- and polyfluoroalkyl substances. Dubbed “forever chemicals” because they stick around in the environment for, well, forever, these man-made substances are used in a variety of household items to make them more durable, stain- and grease-resistant, waterproof, and non-stick. Due to their widespread use, PFAS can sneak into our homes via furniture, wall paint, mattresses, rugs, non-stick cookware, waterproof clothing, electronics, cleaning products, tap water, and everyday products like dental floss and paper goods. This is a sobering thought, considering exposure to high amounts of these chemicals is linked with a long list of negative health effects in both humans and animals.

BONUS TREND

Considering what life would be like without biodiversity, we will take decisive action in 2025 to protect it, recognizing its remarkable resilience and potential to recover with a bit of care. Whether it’s opting for organic food, supporting conservation initiatives, or tending to our own backyards and community green spaces, no action will be too small. We’ll find that when we all work together, we can make a significant difference in fostering a thriving and diverse world.

Preserving and nurturing biodiversity will become increasingly significant this year. Referring to the variety of life on earth, from tiny microbes and diverse animal and plant species to our own genetic makeup, robust biodiversity is crucial for ecosystem stability, resilience, and the provision of ecosystem services such as clean air, water, and soil fertility. It underpins the health of our planet and enhances human wellbeing, even benefiting our mental health, as one study found. Yet, biodiversity faces mounting threats from industrial agriculture, rapid urbanization, deforestation, pollution, and climate change, and is on the decline.

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