Holly Deals

HOLLY DEALS ALWAYS AFFORDABLE SM

Welcome to Holly Deals, our very own Twelve Days of Christmas, Natural Grocers style! We’ve collected all kinds of goodies to add a little true love to your holidays. Everything is wrapped in our unbeatable standards, and the big, shiny bow on top is the deepest discounts of the season. Please join us on these pages for a fun-filled adventure, crammed with holiday spirit, and all the juicy tidbits we’ve learned about the North Pole and its inhabitants!

THESE AWESOME DEALS ARE RUNNING FOR THREE DAYS EACH!

Health, Beauty & Gifts December 7 th , 8 th & 9 th

Baking & Cooking December 16 th , 17 th & 18 th Party Food December 10 th , 11 th & 12 th

Stocking Stuffers December 13 th , 14 th & 15 th

HOLLY DEALS ALWAYS AFFORDABLE SM

Healthy, Beauty and Gifts • December 7 th , 8 th & 9 th

NOW ® LAVENDER ESSENTIAL OIL

NOW ® ESSENTIAL OIL KITS

NOW ® ESSENTIAL OIL DIFFUSERS

$ 19 39 - $ 35 99 Always Affordable $ 24 29-$ 44 99 each SALE

$ 6 89 Always Affordable $ 11 49 SALE 1 oz.

each $ 11 25-$ 14 99 Always Affordable $ 18 75-$ 24 99 SALE

Solaray ® MAGNESIUM GLYCINATE 400 MG

Soothing Touch ® BATH SALTS ASSORTED VARIETIES 99 ¢ 8 oz. Always Affordable $ 1 79 SALE

Hugo Naturals ® BATH BOMBS

$ 8 99 Always Affordable $ 15 69 120 vcap SALE

Everyone ® LOTIONS ASSORTED VARIETIES Always Affordable $ 9 99 $ 5 99 32 oz. SALE $ 1 99 Always Affordable $ 4 75 6 oz. SALE

Garden of Life ® GRASS FED COLLAGEN PEPTIDES UNFLAVORED

Garden of Life ® GRASS FED COLLAGEN PEPTIDES UNFLAVORED

$ 12 69 Always Affordable $ 18 85 9.87 oz. SALE

$ 19 99 Always Affordable $ 32 35 19.75 oz. SALE

Honey Gardens ® ELDERBERRY SYRUP

Life Flo ® PURE MAGNESIUM FLAKES

Now ® VITAMIN D-3 5000 IU

Always Affordable $ 15 49 $ 9 99 240 sg SALE

$ 5 99 Always Affordable $ 8 99 1.65 lb SALE

$ 10 99 Always Affordable $ 16 79 8 oz. SALE

Himalaya Herbal ® PARTYSMART®

Life Flo ® PURE MAGNESIUM FLAKES

The last cutting board you'll ever need

$ 13 49 Always Affordable $ 18 99 44 oz. SALE

1 vcap $ 1 19 Always Affordable $ 1 69 SALE

$ 39 99 - $ 49 99 SALE

Always Affordable $ 49 99 - $ 64 99

Oster ® ROASTER OVEN

Ancient Nutrition ® MULTI COLLAGEN PROTEIN

Hydro Flask ® NATURAL GROCERS® BRAND BOTTLES

SALE

$ 18 99 - $ 27 99 Always Affordable $ 25 25 - $ 36 99 SALE

$ 28 99 16.2 oz. Always Affordable $ 36 85

$ 39 99 Always Affordable $ 49 99 18 qt. SALE

20-40 oz.

Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

Party Food • December 10 th , 11 th & 12 th

Bhakti Chai ® ORGANIC CRAFT-BREWED CHAI CONCENTRATES $ 4 49 Always Affordable $ 9 19 32 oz. SALE

Jeff's Garden ® OLIVES $ 3 99 5.5-11.75 oz. Always Affordable $ 5 89 - $ 5 99 SALE

Boulder Canyon ® POTATO CHIPS

$ 1 79 Always Affordable $ 2 79 5 oz. SALE

Late July Snacks ® ORGANIC RESTAURANT STYLE TORTILLA CHIPS

Terra ® SELECT VEGETABLE CHIPS

SALE

$ 2 49 Always Affordable $ 3 49 - $ 3 59 SALE

$ 2 49

11 oz.

4.2-6 oz.

Always Affordable $ 3 59

Zevia ® ZERO CALORIE STEVIA SODAS

$ 2 99 6 pk. Always Affordable $ 5 59 SALE

Back to Nature ® SELECT CRACKERS

$ 2 49 Always Affordable $ 3 59 3.5-8.5 oz. SALE

Blue Diamond ® SELECT NUT-THINS CRACKERS

SALE

$ 2 49 4.25 oz. Always Affordable $ 3 39

Natural Grocers ® ORGANIC CHEESE BLOCKS

Niman Ranch ® UNCURED MEATS

$ 3 49 8 oz. Always Affordable $ 3 99 SALE

$ 2 99 Always Affordable $ 4 59 - $ 5 65 3 oz. SALE

Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

Stocking Stuffers • December 13 th , 14 th & 15 th

Buckley ® BACON FLAVOR TRAINERS $ 3 49 6 oz. Always Affordable $ 6 99 SALE

Alter Eco ® ORGANIC CHOCOLATE BARS

Alter Eco ® ORGANIC TRUFFLES

Lily's Sweets ® STEVIA SWEETENED CHOCOLATE BARS

$ 3 59 Always Affordable $ 7 29 SALE

$ 1 69 Always SALE

$ 1 99 Always 2.8-3 oz. SALE

10 ct.

2.65-2.82 oz.

Affordable $ 3 39

Affordable $ 3 79

Chocolove ® CHOCOLATE COVERED CUPS

Cocomels ® ORGANIC CHOCOLATE COVERED COCONUT MILK CARAMELS

99 ¢ Always Affordable $ 1 79 1.2 oz. SALE

99 ¢ Always Affordable $ 1 69 1 oz. SALE

Endangered Species ® CHOCOLATE BARS

Chomps ® SELECT MEAT STICKS

Chocolove ® SELECT CHOCOLATE BARS

SALE

$ 1 69 Always SALE

99 ¢ Always SALE

$ 1 69

2.9-3.2 oz.

3 oz.

1.15 oz.

Always Affordable $ 2 89

Affordable $ 2 79

Affordable $ 1 79

Theo ® ORGANIC CHOCOLATE BARS

Equal Exchange ® ORGANIC CHOCOLATE BARS

SALE

$ 1 99 Always Affordable $ 3 15 2.8-3.5 oz. SALE

$ 1 99 3 oz. Always Affordable $ 2 99

Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

Baking & Cooking • December 16 th , 17 th & 18 th

Primal Kitchen ® AVOCADO OIL MAYONNAISE $ 4 49 Always Affordable $ 8 89 12 oz. SALE Equal Exchange ® ORGANIC TEAS $ 2 49 Always Affordable $ 4 39 20 ct. SALE

Equal Exchange ® SELECT ORGANIC COFFEE $ 5 49 Always Affordable $ 8 79 10-12 oz. SALE

Primal Kitchen ® VINAIGRETTES & MARINADES OR DRESSINGS $ 3 49 Always Affordable $ 5 99 8 oz. SALE

Wholesome ® ORGANIC POWDERED SUGAR $ 2 49 Always Affordable $ 4 39 1 lb SALE

Natural Grocers ® ORGANIC PASTURE-RAISED LARGE BROWN EGGS $ 3 99 Always Affordable $ 5 99 12 ct. SALE

Wholesome ® ORGANIC LIGHT OR DARK BROWN SUGAR

Kettle & Fire ® SELECT BONE BROTHS

$ 2 99 Always Affordable $ 5 15 1.5 lb SALE

SALE

$ 3 99 Always Affordable $ 6 79 16.2 oz.

SimpleMills ® ALMOND FLOUR BAKING MIXES $ 5 99 Always Affordable $ 7 59 9-12.9 oz. SALE

Natural Grocers ® ORGANIC FAIR TRADE SEMI- SWEET AND BITTERSWEET CHOCOLATE CHIPS $ 3 99 10 oz. Always Affordable $ 4 89 - 4 99 SALE

Beeler's ® UNCURED HICKORY SMOKED BACON $ 4 69 12 oz. Always Affordable $ 5 89 SALE

Honey Gardens ® RAW HONEY $ 11 99 Always Affordable $ 16 49 2 lb SALE

Horizon ® ORGANIC BUTTERS $ 4 79 16 oz. Always Affordable $ 6 89 SALE

Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

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HEALTH , BEAUT Y & GIFTS 12.7 - 12.9 The shimmery pile of gifts, the mystery that's swirling through the air… these are the things we love about the final holiday countdown. We're heading for that moment when the sounds of crinkling paper and squeals of delight make all the time spent searching for the perfect gift worth it. So, we've gathered a pile of presents beneath our Holly Deals tree to make your quest for the healthiest gifts that much easier. We wrap every item in the brightest standards, and you don't have to worry about unwrapping any toxic surprises, like artificial colors, flavors, or fragrances. Our supplements are GMP (Good Manufacturing Practices) certified, and our personal-care products NEVER have parabens, phthalates, mineral oils, or other junk you're trying to avoid. We scrutinize every detail, verify every claim, and we never carry anything we wouldn't give ourselves. We want to make this season's gift list so simple that you have more time to do what the holidays are truly about, spending it with the people you love. Follow us to the next page to discover each product's unique attributes and why they're North Pole approved!

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DEC. 7 th , 8 th & 9 th ONLY

Hugo Naturals ® BATH BOMBS

May all your champagne toasts be as fizzy as the most fun gift in town. Hugo Naturals bath bombs are crafted from food-grade ingredients that are vegan and cruelty-free. Just place them under warm, running water and watch them fill the tub with mineral-rich, aromatic effervescence. They come in a delightful range of natural scents, and they’re certified gluten free by the National Celiac Association, which is a bubbly big deal. Think of them as a holiday toast to nurturing your tribe and the planet but keep an eye out for that trickster of a reindeer named Vixen. We’ve heard he likes to take a soak in the Grapefruit & Orange one.

58 % OFF *

$ 1 99 Always Affordable $ 4 75 6 oz. SALE

Soothing Touch ® BATH SALTS ASSORTED VARIETIES

Soften, soothe, and stress-relieve—that’s a gift that says you understand what a body needs! Soothing Touch bath salts combine a nourishing bouquet of minerals, with the aromatic qualities of essential oils. Featuring Dead Sea Salts to enhance skin hydration and support relaxation— these bath blends are created without synthetic fragrances and phthalates. From the restorative properties of Cedar Sage to the invigoration of Peppermint Rosemary—there’s one to suit every candlelit tub. So, wrap up two or all eight varieties and let your people know how much you care. And oh, by the way, that show-off-y reindeer called Prancer can’t do without the Eucalyptus Spruce. At least that’s what we’ve heard.

44 % OFF *

99 ¢ 8 oz. Always Affordable $ 1 79 SALE

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 7 th , 8 th & 9 th ONLY

Solaray ® MAGNESIUM GLYCINATE 400 MG

Here’s to the folks that are fundamental to our wellbeing! Give them the gift of magnesium—a mineral that’s fundamental for good health. It’s crucial for biochemical reactions throughout the body, including support for the heart, nervous system, and cellular energy. Unfortunately, modern diets tend to be magnesium deficient, and supplementation helps ensure we maintain optimal levels. That’s where Solaray’s Magnesium Glycinate comes in—it’s an easily absorbable form of the mineral, delivered by a longevity brand that has been producing quality supplements since the 1970s. So, who are the reindeer, the elves, and the Mrs. Claus to your Santa? Go on and show them just how fundamental they are!**

42 % OFF *

$ 8 99 Always Affordable $ 15 69 120 vcap SALE

Everyone ® LOTIONS ASSORTED VARIETIES

It’s a gift to please everyone on your list, and it’s not just in the name. Everyone lotions are packed with pampering: luxurious texture that’s light enough to use on the face and moisturizing enough to keep the hands and body hydrated. The captivatingly fresh aromas are essential oil-based, and they’re certified gluten free and made in a zero-waste facility. If all you want for Christmas is for everyone to be delighted—these silky lotions are a fabulous place to start. Word on the street is that the lovely elf known as

40 % OFF *

SALE

$ 5 99 32 oz. Always Affordable $ 9 99

Sugarplum Mary thinks the Coconut Lemon is divine.

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, prevent, cure or treat any disease.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 7 th , 8 th & 9 th ONLY

NOW ® ESSENTIAL OIL DIFFUSERS

This one is for your people who need a little something ultra. What exactly might that be? Ultrasonic Diffusers and Essential Oil Kits by NOW! These diffusers rely on ultrasonic vibrations, instead of heat, making them a safe and simple way to enjoy the benefits of aromatherapy. They come in a variety of shapes and sizes, from bamboo to an artsy glass swirl, but the gift isn’t complete without essential oils too. NOW’s non-GMO essential oil kits are designed to suit moods from relaxing to romantic, and they’re ready to transport the lucky recipients into a wonderland of bliss. Chatter from Santa’s Village says that Bushy Evergreen, the legendary toymaker, loves to unwind with his very own glass diffuser. His aroma of choice? Let There Be Peace & Quiet, of course!

SALE

$ 19 39 - $ 35 99 Always Affordable $ 24 29-$ 44 99 each

20 % OFF *

SALE

each $ 11 25-$ 14 99

NOW ® ESSENTIAL OIL KITS

Always Affordable $ 18 75-$ 24 99

NOW ® LAVENDER ESSENTIAL OIL

40 % OFF *

1 oz. $ 6 89 Always Affordable $ 11 49 SALE

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 7 th , 8 th & 9 th ONLY

Garden of Life ® GRASS FED COLLAGEN PEPTIDES UNFLAVORED

Supple skin, shiny hair, strong nails—Garden of Life Collagen Peptides is the thoughtful gift for the ones who make life beautiful! It will nourish their skin, hair, nails, and joints with grass- fed collagen peptides, delivered in a super- absorbable, non-GMO format. Plus, there are probiotics added to support digestion, and it's keto certified, paleo friendly, and gluten free. Did we mention it provides 20 grams of collagen per serving and can easily be mixed into almost any food or beverage? Who needs "a '54 convertible" or "decorations bought at Tiffany's," when you're giving a gift that will enhance one's inner glow? Isn't that true, "Santa Baby?"**

$ 19 99 Always Affordable $ 32 35 19.75 oz. SALE

38 % OFF *

SALE

$ 12 69 Always

32 % OFF *

Affordable $ 18 85 9.87 oz.

Now ® VITAMIN D-3 5000 IU

Add a little sunshine to your gift list with a bottle of NOW Vitamin D-3. Most of us don't get adequate amounts of vitamin D from our diets, and we aren't synthesizing enough from the sun's rays either. Because of its vital role in supporting calcium absorption and healthy gene expression, it's not something we want to be deficient in and a high-quality vitamin D supplement can help. NOW Foods non-GMO Vitamin D-3 is just such a thing, produced by a family-owned company that has been defining excellence in the industry for over 50 years. Grab a bottle for yourself too, so that you and yours will never “have a blue, blue Christmas.”**

35 % OFF *

SALE

$ 9 99 240 sg Always Affordable $ 15 49

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, prevent, cure or treat any disease.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 7 th , 8 th & 9 th ONLY

Honey Gardens ® ELDERBERRY SYRUP

'Tis the season of glitz and glamour, of presents that surprise and delight, but it's also the time of year when coughs and sniffles abound. So, why not give your loved ones something to support healthy immune function, when too many Christmas cookies and to-do lists might wear them down? Elderberry syrup, from Honey Gardens, is packed with immune- supporting botanicals, and it’s tasty too! Organic elderberries, raw honey, propolis, and organic echinacea come together, like the merry elves of wellness, to bless your nearest and dearest with a boost of free radical scavengers, vitamin C, and other essential nutrients. A simple remedy, inspired by ancient healing traditions—make Honey Gardens Elderberry Syrup a part of your holiday tradition!**

34 % OFF *

$ 10 99 Always Affordable $ 16 79 8 oz. SALE

Life Flo ® PURE MAGNESIUM FLAKES

Give the gift of relaxation to your lovers of lore and legend. A journey millions of years in the making brings Life-Flo Pure Magnesium Flakes to your Christmas list. It’s sourced from the ancient Zechstein seabed in the Netherlands, lying untouched by modern life, 1,600 meters below the earth’s surface. This essential mineral is ready to help your loved ones unwind—one enchanted bath or foot soak at a time. Rumor has it that Shinny Upatree, the co-founder of Santa’s workshop, loves nothing more than a good magnesium bath. It wipes the trademark grumpiness right off his wizened face, they say.**

$ 5 99 Always Affordable $ 8 99 1.65 lb SALE

33 % OFF *

$ 13 49 Always Affordable $ 18 99 44 oz. SALE

28 % OFF *

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, prevent, cure or treat any disease.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 7 th , 8 th & 9 th ONLY

Himalaya Herbal ® PARTYSMART®

There are plenty of ways to say cocktail this time of year, and Himalaya's PartySmart is the perfect gift for all your merrymakers. It's a plant- based formula, which has been clinically studied by Himalaya, that supports the elimination of acetaldehyde, the toxin that builds up in your liver from alcohol metabolism. It's not an endorsement of too many glasses of "eggnog," but it is a gluten-free, vegan-friendly way to help recover your holiday joy the morning after. Here’s a fun piece of news from the elfin grapevine too. They say that Mrs. Claus insists they keep PartySmart on hand for the North Pole's annual, Christmas-is-over bash!**

29 % OFF *

$ 1 19 Always Affordable $ 1 69 1 vcap SALE

Hydro Flask ® NATURAL GROCERS® BRAND BOTTLES

Everyone needs a Natural Grocers Hydro Flask! The outdoor enthusiasts, the busy students, the on-the- go parents—they’ll each appreciate a better way to stay hydrated. Not to mention, it’s a gift for the planet, too, converting your family and friends away from single-use plastics. Patented TempShield™ insulation works like magic, keeping beverages hot for up to 12 hours and cold for as long as 24 hours while vanquishing condensation. They’re made of stainless steel, tough enough to survive adventurous outings and your clumsiest loved ones, plus they’re BPA and phthalate free. With several sizes and lids— it’s the gift to please everyone on your list, and don’t be surprised if you catch Santa chugging hot cocoa out of one on Christmas Eve.

24 % OFF *

20-40 oz. $ 18 99 - $ 27 99 Always Affordable $ 25 25 - $ 36 99 SALE

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, prevent, cure or treat any disease.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 7 th , 8 th & 9 th ONLY

The last cutting board you'll ever need

Are you getting bored with your gift list? Natural Grocers Eco Chopping Boards are prepared to make it more exciting! Hand-carved in Byron Bay, Australia, they’re made from Camphor Laurel timber, known as a weed around the region. Eco Boards take a uniquely sustainable approach to business, by turning that “weed” into a chopping and food board that lasts forever, if treated right. The antibacterial qualities of Camphor Laurel make it wonderfully suited to its destiny in the kitchen, and its natural beauty makes it exceptionally suited for gifting. Eco Food Boards hail from the easy-going beach town of Byron Bay, where you might even spot Santa catching a wave.

23 % OFF * up to

Always Affordable $ 49 99 - $ 64 99 $ 39 99 - $ 49 99 SALE

We all have the inspirational go-getters in our lives— the ones whose dedication is almost mythical, and the fact that they never slack on the gym is almost annoying. For your cross-fitters, your never-quitters, and your New Year’s Resolutionists—this is the way to prove you’ve been paying attention! It’s called Ancient Nutrition Protein Powders, in Keto and Bone Broth varieties. The collagen-rich protein source for every Ancient Nutrition blend comes from traditionally made, dehydrated bone broth. Coconut MCTs, adaptogenic herbs, and caffeine from coffeeberry are added to the Keto Proteins. The Bone Broth powders keep it simple, with the addition of natural flavors for taste. We believe, and all the elves agree; that this is the perfect way to say, “I know what’s important to you!”

Ancient Nutrition ® MULTI COLLAGEN PROTEIN

21 % OFF *

SALE

$ 28 99 Always Affordable $ 36 85 16.2 oz.

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 7 th , 8 th & 9 th ONLY

Oster ® ROASTER OVEN

$ 39 99 Always Affordable $ 49 99 18 qt. SALE

20 % OFF *

For your chefs and for the ones you wish would cook more—the Oster Roaster Oven is a game-changer. This countertop oven is a fool-proof way to cook almost anything, from the holiday turkey to warm apple crisp. The smaller space, with a bottom heating element, creates the ideal environment for tender, juicy culinary masterpieces. It saves room in the regular oven during holiday meal prep. Even more importantly, it saves time—just turn it on, walk away, and let its contents slow-cook to perfection. Plus, it contains messes in an easy-to-clean format, rather than ending up splattered all over the oven walls. It’s so genius that they say Wunorse Openslae, the North Pole’s craftiest inventor, wishes he had come up with it!

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

PART Y FOOD 12.10 - 12.12

There are so many ways to say "party" this time of year and so many functions to plan, attend, or… escape from. Perhaps Martha Stewart's fancy menus inspire you, or maybe you prefer a holiday hang with your pals over chips, dips, and the movie Elf. Either way, one truth remains: where there's a party, there better be food. So, we want to do our entertaining best by offering you a buffet of healthy crowd-pleasers at festive-feeling prices. Because we're Natural Grocers, we're serving these deals to the tune of "Rockin’ around… the Standards tree!" The ornaments we always have hanging on our “tree” guarantee that your meat is hormone and antibiotic free, your cheese platter is pasture based, and your fresh veggie tray is 100% organic. They also mean that you never have to worry about artificial flavors, colors, or preservatives in your favorite beverages, or partially hydrogenated fats in your chips. Now, if you'll follow us to the next page, we have all kinds of stories to tell of Christmas cheer and the rumors we've heard from the North Pole.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 10 th , 11 th & 12 th ONLY

Bhakti Chai ® ORGANIC CRAFT-BREWED CHAI CONCENTRATES

It’s a frosty evening kind of drink—a gingerbread house making, fire crackling, ice skating type of beverage. Starring fresh-pressed ginger juice and an organic spice blend—Bhakti Chai delivers a fiery balance of flavor. It embodies the best in the holiday spirit, too, because Bhakti means “dedication through social action,” and the company is founded on this principle. Certified organic, gluten free, and craft brewed—you choose whether to sip it sweetened or not, plant-based or dairy, hot or cold. So, gather the people you love and “some corn for popping, let the lights be turned way down low, sip the enchantment of Bhakti and let it snow…”

51 % OFF *

$ 4 49 Always Affordable $ 9 19 SALE

32 oz.

Zevia ® ZERO CALORIE STEVIA SODAS

Here's to the most fun mixer at the party—raise your mocktails and cocktails in a cheer to Zevia! They’ve reinvented all your favorite sodas with zero-calories AND zero artificial additives. The secret is stevia leaf, the sweetest botanical on the planet, combined with refreshing, plant- based natural flavors. Zevia's clear hue is proof of its freedom from artificial colors. Its crisp rendition of classics like Cola, Ginger Ale, and Cream Soda is proof that it's a party essential. Plus, there’s this tidbit about Shinny Upatree, the crankiest elf at the North Pole. Some say if you hand him a glass of Zevia, he'll be all sunshine and elf puns for the rest of the day. We’ve heard it through the elfin grapevine that Grape is his favorite flavor.

46 % OFF *

$ 2 99 6 pk. Always Affordable $ 5 59 SALE

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 10 th , 11 th & 12 th ONLY

Boulder Canyon ® POTATO CHIPS

They’re a real crowd-pleaser and they couldn’t be easier—just pop open a bag, or three, and you’ll see! All you need, when you have Boulder Canyon Potato Chips, are friends to share them with, and festive background music to set the mood. Thick slices of premium, home-grown potatoes are kettle cooked in small batches to the tune of an old family recipe. They’re fresh, they’re crispy, and they’re jamming with zingy, zany flavor—from Malt Vinegar to Hickory BBQ. They’re so tasty that Dasher, the speed demon of reindeer, might come to a screeching halt at your party just to grab a hoof-full. Have you any charcuterie? No, it's not something you hang on the tree. It IS something to wow your guests when you make it with Niman Ranch artisanal meats, however. These Prosciutto, Capocollo, Hot Sopressata, (and more) are flavored with old-world craftsmanship and small-batch precision. They begin with humanely raised, Heritage-breed pork, and they're finished without nitrates, nitrites, artificial ingredients or fillers. Whether you artfully arrange them on your best Natural Grocers Eco Board or can't resist devouring them straight out of the package—you'll have no regrets. Just save a little in case Babbo Natale (the Italian Santa) gets lost and ends up in your chimney. We've heard he's much more generous with the stockings when there's charcuterie.

35 % OFF *

$ 1 79 Always Affordable $ 2 79 5 oz. SALE

Niman Ranch ® UNCURED MEATS

34-47 % OFF *

$ 2 99 Always Affordable $ 4 59 - $ 5 65 3 oz. SALE

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 10 th , 11 th & 12 th ONLY

If you could pack sophistication in a jar and take it with you anywhere, this would be it—Jeff's Garden assortment of olives. Whether spicy antipasto is your thing, or you prefer the buttery chic of the Castelvetrano olive with your dirty martini, it's as simple as twisting the lid. The non- GMO ingredients are sourced from family farms in California and the Mediterranean, plus they're vegan and gluten free. They're created in Napa Valley where Santa himself boards the wine train this time of year, and what could be more elegant than that?

Jeff's Garden ® OLIVES

32 % OFF *

SALE

$ 3 99

5.5-11.75 oz. Always Affordable $ 5 89 - $ 5 99

Back to Nature ® SELECT CRACKERS

Christmas classics, cracker classics—you need them both at your holiday party. Back to Nature has you covered with their crunchy collection of rounds, saltines, savory squares, and cheesy types—the classics! Plus, they have gluten-free and gourmet varieties too, like Fiesta Lime Black Bean or Pink Himalayan Flatbread. Packed with the texture and taste of traditional cracker-y foods, but without hydrogenated oils, high fructose corn syrup, and artificial additives— they’re ready to take on any party platter. So, send out your invites, slice up your Natural Grocers Brand Organic Cheese Blocks and turn on your Christmas movies—it’s time to embrace the classics because It’s a Wonderful Life after all!

30 % OFF *

$ 2 49 Always Affordable $ 3 59 3.5-8.5 oz. SALE

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 10 th , 11 th & 12 th ONLY

Know what everyone needs in mid-December? Late July! As in, Late July Tortilla Chips, of course. There’s not a snack more essential to every party spread than dips and chips, especially when those chips are organic, non- GMO, gluten free, and devastatingly delicious! Plus, the cut is extra big, so nobody needs to skimp on a mouthful of queso or pico de gallo! Speaking of salsa, have you heard about that reindeer called Dancer? They say he’s a master of Salsa (the dance), and he loves a good party. We’ve also heard he knows how to make a mean queso dip, and he always pairs it with Late July chips!

Late July Snacks ® ORGANIC RESTAURANT STYLE TORTILLA CHIPS

SALE

$ 2 49 Always Affordable $ 3 59 11 oz.

30 % OFF *

Terra ® SELECT VEGETABLE CHIPS

We hope you find ways to stay rooted throughout the festive chaos of the season. If that seems impossible, at least treat yourself to a bag of Terra chips and stockpile some for impromptu parties. These perfectly crisped snacks are a vibrant combo of root veggies— from purple sweet potatoes to ruby red beets. They've been crowd-pleasers ever since two Manhattan chefs invented them, without the aid of hydrogenated fats and artificial preservatives. And, because it all began in NYC, we like to imagine sharing a bag with Buddy the Elf. We think Sweets & Beets would be best since, according to Buddy, the four elf food groups are always sweet.

28 % OFF *

$ 2 49 Always Affordable $ 3 49 - $ 3 59 SALE

4.2-6 oz.

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 10 th , 11 th & 12 th ONLY

The “hostess with the mostest” must have gluten-free goodies in their bag of party tricks. So, it’s time to meet Blue Diamond Nut Thins! Rice flour and California almonds are baked into the crispiest kind of cracker, with a tantalizing dusting of flavor and no gluten. The result is genius deliciousness, ready to take on any dip or add some extra crunch wherever you please—like on your mac and cheese. From party faves like Ranch and Smokehouse to the sweet surprise of Honey Cinnamon—there’s one to satisfy all your people. And, we’ve also been told (but cannot confirm) that Santa might raid your pantry in search of the Honey Mustard, so maybe grab an extra box just for him.

Blue Diamond ® SELECT NUT-THINS CRACKERS

26 % OFF *

SALE

$ 2 49 4.25 oz. Always Affordable $ 3 39

Natural Grocers ® ORGANIC CHEESE BLOCKS

‘Tis the season to let the jokes get cheesy… it happens at our family parties, especially if Natural Grocers Brand Organic Cheese is involved. Pass around a platter of Sharp Cheddar, Pepper Jack, and Mozzarella slices, and before you know it, everybody is cracking jokes about broccoli. Seriously though, have you tried our cheese? Every creamy bite is loaded with pasture-based flavor, and it’s made with non- GMO, vegetable-derived enzymes instead of animal rennet. It pairs well with pears, crackers, or just your taste buds, and it’s so delicious we bet it could even cause the Grinch to blurt out a joke or three.

$ 3 49 8 oz. Always Affordable $ 3 99 SALE

12 % OFF *

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

STOCKING ST UFFERS 12.13 - 12.15

Watching the stockings start to bulge, as the big day gets closer and closer, is the most enchanting kind of anticipation. We certainly had a merry time stuffing this giant stocking full of Holly Deals for our neighbors. Not only is it overflowing with magically priced goodies, our standards mean you don’t have to stress about junk in the ingredients. We NEVER allow hormones or antibiotics in your meat, artificial additives, hydrogenated or partially hydrogenated oils, or aspartame in your snacks. We say YES to organic, non-GMO, and fair trade, along with plenty of gluten-free, dairy-free, and sugar-free selections. You can take your time strolling through the options or fill up a basket of dog treats and truffles in a hurry. Either way, you’re in the right place, because a stocking has never met a stuffer it didn’t like around here. We’ll see you on the next page for pertinent info and holly jolly gossip!

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 13 th , 14 th & 15 th ONLY

Alter Eco ® ORGANIC TRUFFLES

Velvety is a word for holiday fabrics and feelings, and for the center of this stocking stuffer—Alter Eco Truffles. The hard shells are made of fine Ecuadorian chocolate, and when you take a bite, they sink into the creamiest of fillings. Sustainably farmed coconut oil helps create that silky truffle texture, without emulsifiers, and here's a Christmas bonus—they're gluten free. Then come the bars, crafted from the same premium chocolate, and masterfully turned into flavors like Deep Dark Salted Brown Butter! Organic and fair trade—the secret to Alter Eco’s decadence lies in the storied craftsmanship of Swiss chocolate makers. Some even claim you can bribe the elf named Pepper Minstix with a piece of this chocolate to give up the location of Santa's workshop. That's how good it is!

50 % OFF *

$ 3 59 Always Affordable $ 7 29 SALE

10 ct.

ORGANIC CHOCOLATE BARS

50 % OFF *

$ 1 69 Always Affordable $ 3 39 SALE

2.65-2.82 oz.

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 13 th , 14 th & 15 th ONLY

Bacon and your best buddy—it's a match made in stocking stuffer heaven! Of course, you're not going to want greasy slabs of pork hanging from your mantle, but Bacon Trainers by Buckley are another story. They're all your pup is going to want for Christmas, because they're both doggy-delicious and nutritious. Buckley's is on a mission to feed the sense of adventure that gets you and your four- legged family exploring the world together. We think they've nailed it with these grain-free, US-made, perfectly bite-sized treats that will entice your pup to be on their best behavior. And, you never know, maybe if Charlie Brown had given some to Snoopy, that hound would've been more supportive of his Christmas vision!

Buckley ® BACON FLAVOR TRAINERS

50 % OFF *

$ 3 49 6 oz. Always Affordable $ 6 99 SALE

Lily's Sweets ® STEVIA SWEETENED CHOCOLATE BARS

Legend has it that the tradition of stuffing the stockings began when St. Nick dropped a bag of gold down a poor man's chimney one night. It landed in his daughters' stockings that were warming by the fire, and so the custom was born. When you drop Lily's chocolate bars into your keto, paleo, and cross-fit lovers’ stockings—it will be equivalent to bars of legendary gold. There's no sugar added, and no flavor lost from these stevia-sweetened treats; in fact—your dedicated sugar fiends will love them too! They're certified gluten free, created with fair trade and non-GMO ingredients, and there's something for everyone. With salty almond types, milky caramel or crispy, crunchy kinds—the hardest part will be finding enough stockings to stuff.

47 % OFF *

$ 1 99 Always Affordable $ 3 79 SALE

2.8-3 oz.

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 13 th , 14 th & 15 th ONLY

Chomps ® SELECT MEAT STICKS

This one is for those who are #fitnessgoals, even during the holidays. It's for all your savory- loving ones, and because it's just that tasty—it's for everyone! Chomps jerky sticks are, in their words, "pro-protein, anti-junk!" One-hundred percent grass-fed meat and spices combine for a zero-sugar added treat, and they're keto- friendly, certified paleo, and gluten free. Between Original, Jalapeno, and Salt & Pepper—you're going to have a hard time choosing, so may we suggest all three! Here's a jolly little secret in parting. Rumor has it that the elves keep Chomps on hand to get Santa back to business when he's had too many glasses of eggnog.

44 % OFF *

99 ¢ Always Affordable $ 1 79 SALE

1.15 oz.

Chocolove ® SELECT CHOCOLATE BARS $ 1 69 Always Affordable $ 2 79 2.9-3.2 oz. SALE

Chocolate bars wrapped in love letters? If that isn’t the perfect treat for the ones you hold dearest, then maybe the holidays are just a figment of our imagination! Meet Chocolove and taste the passion in every detail of this exquisite Belgian-style chocolate. Smile when you envision the look of bliss on the faces you love, as they experience the satiny texture paired with a fantasy land of flavors. Did we mention that they also have creamy, dreamy cups? Peanut Butter, Almond Butter, and Salted Caramel (for starters) nestled inside luscious chocolate— Rainforest Alliance Certified™, and non-GMO whenever possible. Yes, you should probably grab extra, so you have some left for the stockings, and in case that reindeer called Cupid comes calling. We’ve heard that he adores them.

39 % OFF *

CHOCOLATE COVERED CUPS

99 ¢ Always Affordable $ 1 79 1.2 oz. SALE

44 % OFF *

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 13 th , 14 th & 15 th ONLY

Cocomels ® ORGANIC CHOCOLATE COVERED COCONUT MILK CARAMELS

Creamy, caramelly, and dairy free—what is this dream come true? They’re called Cocomels, and no stocking should be without this elevated kind of candy. At the center of every Cocomel is velvety caramel made with coconut milk instead of cream. After that, the finest ingredients like sea salt, vanilla, and espresso are added in for flavor. Some are dipped in chocolate, and others remain in that nostalgic, caramel candy format. All are certified organic, and gluten free, ready to fill every stocking with a bite of pure delight. And, by the way, we hear that the elf named Sugarplum Mary has a very important task this season—making sure Mrs. Claus never runs out of Cocomels.

41 % OFF *

99 ¢ Always Affordable $ 1 69 SALE

1 oz.

Endangered Species ® CHOCOLATE BARS

Care about species and their habitats? Check! Believe caring means doing? Check! Adore artisanal chocolate? Double check! Endangered Species Chocolate Bars are the stocking stuffer for you. Founded on a passion for conservation— this crafter of cocoa gives 10 percent of their annual net profits to protecting wildlife and their habitats. They’re made with premium ingredients— fair trade, non-GMO, and certified gluten free, and they’re more than just bliss. When you sink your teeth into the salty crunch of peanut against smooth, dark chocolate, you’re voting for the change we need on this planet. So, make like Cindy Lou Who and fill every stocking with genuine holiday spirit, wrapped in pure deliciousness.

41 % OFF *

SALE

$ 1 69

3 oz.

Always Affordable $ 2 89

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 13 th , 14 th & 15 th ONLY

Equal Exchange ® ORGANIC CHOCOLATE BARS

This chocolate is for your worldly ones—the travelers, the storytellers, the do-gooders. It’s for those who live for the nuances—the subtle notes of flavor that whisper of cocoa from Peru and the Dominican Republic, sugar from Paraguay, and vanilla from Madagascar. It’s for the ones who love daring— from adventurous combinations in chocolate to trekking through the Amazon (with Equal Exchange chocolate bars in their pack). Equal Exchange chocolate represents values that matter, from the sourcing of their ingredients to the employee-owned structure of their company. Certified organic and fair trade, we think they’re the must-have of stocking stuffers. We’ve heard that Donner, that jazzy crooner of a reindeer, thinks so too—especially when it’s the Lemon Ginger kind.

36 % OFF *

$ 1 99 Always Affordable $ 3 15 SALE

2.8-3.5 oz.

Theo ® ORGANIC CHOCOLATE BARS

May any holiday stress you encounter melt away as quickly as Theo’s organic chocolate melts in your mouth. This fair trade certified, bean to bar chocolate, embodies the holiday spirit. They’ve even opted out of the global commodity cocoa market to guarantee that they always give their suppliers the fairest prices. When you stuff the stockings with Theo’s chocolate, you’re treating every lucky recipient on a holiday journey around the planet. It begins with cacao beans from Peru and the Democratic Republic of the Congo. There’s cane sugar from Brazil, vanilla from Indonesia, and it all comes together in Seattle, where the Pike Place Market is a twinkling vision of lights this time of year.

33 % OFF *

SALE

$ 1 99 3 oz. Always Affordable $ 2 99

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

HOLLY DEALS ALWAYS AFFORDABLE SM

BAKING & COOKING 12.16 - 12.18

All roads lead to the kitchen this time of year because food is the one thing everyone can agree on IF there’s something vegan, paleo, keto, and uncommonly delicious. We understand, so we’ve gathered a sleigh full of baking and cooking essentials, with so much appetizing potential that it might bring a smile to the Grinch. Now, we wish to grant you the holiday enchantment of a stress-free grocery shopping trip! How can we claim such bold magic? We don’t rely on elfin trickery, because it’s as simple as our everyday standards. They guarantee that you’ll never find artificial flavors, colors, preservatives, or hydrogenated fats on our shelves. Our standards mean NO bleached flour or MSG, and NO wasted time perusing labels for the bad stuff. Instead, you can take your sweet time choosing what kind of gluten-free dessert you’ll make this year. We’ve also kept our ear to the ground so we can keep you updated on the juiciest gossip coming down the elfin grapevine. So, join us on the next page to learn about Santa’s favorite foods and others such whimsy.

HOLLY DEALS ALWAYS AFFORDABLE SM

DEC. 16 th , 17 th & 18 th ONLY

“Twas the night before…” the holiday party “when all through the house,” drifted the smell of appetizers, like artichoke dip, shrimp rolls, and Elote….Are you hungry yet? This enchantment can be yours if you know the secret ingredient— Primal Kitchen Mayo! Creamy and zingy, it has all the mayo magic and none of the junk. Plus, It's the first-ever avocado oil-based mayo, and it's paleo-friendly, non-GMO, and ready to please in three tantalizing flavors. Just ask Santa. Rumor has it he got so distracted by a bowl of pimento cheese dip, that he almost forgot he still had a sleigh full of gifts to deliver. What made it so spellbinding? Primal Kitchen’s Chipotle Mayo, of course!

Primal Kitchen ® AVOCADO OIL MAYONNAISE

49 % OFF *

$ 4 49 Always Affordable $ 8 89 12 oz. SALE

Wholesome ® ORGANIC POWDERED SUGAR

We wish to sweeten our holiday adventures with sharing, which makes Wholesome Sweeteners, fair-trade sugars the perfect choice. Fair trade principles help nurture farming communities and the environment, turning this holiday trek into a journey of giving back. These organic, non- GMO Project Verified sugars are vegan-friendly, never using bone char or animal by-products in their processing. They come from faraway lands and steamy climates, where the sugar cane grows luscious, and Christmastime means fresh flowers blooming everywhere. As piles of cookies and pies stack up around you, we hope Wholesome gives you a different kind of sweet. P.S. This year, they have vegan frosting too, made with the same ethical standards and ready to spread happiness wherever you choose.

$ 2 49 Always Affordable $ 4 39 1 lb SALE

43 % OFF *

ORGANIC LIGHT OR DARK BROWN SUGAR

$ 2 99 Always Affordable $ 5 15 1.5 lb SALE

41 % OFF *

Limit 6 items each per customer.

THREE-DAY ONLY OFFERS

*Always Affordable SM Price. Offers valid on specified dates ONLY while supplies last; no rain checks. Limit six (6) items each per customer unless otherwise noted. Offer void where prohibited by law. All prices and offers are subject to change. We reserve the right to correct errors. See stores for details.

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