2024 Natural Grocers Sustainability Report

PLANET

NUTRITION EDUCATION

COMMUNITY

CREW

QUALITY

ALWAYS AFFORDABLE SM PRICING

PEOPLE

ANIMAL WELFARE

HEALTH

Nutrition Education Nutrition Education is one of our Five Founding Principles. We are the only national grocery chain to support a full-time Nutritional Health Coach (NHC) position in all stores, whose primary responsibility is providing free nutrition education to our customers, Crew, and the surrounding community.

NUTRITIONAL HEALTH COACHES Our NHCs are a core element of our Nutrition Education program. NHCs must have earned a degree or certificate in nutrition or a related field from an accredited school, complete continuing education, and be thoroughly committed to fulfilling our mission. NHCs do not have a sales commission component to their compensation and therefore are solely focused on providing education. Our NHCs are available for complimentary one-on-one nutrition health-coaching sessions and Personalized Shopping experiences to educate and empower customers to make informed choices, optimize their eating plans and achieve their health goals. Each NHC develops community relationships with local stakeholders, working to improve individual and community health through collaborative partnerships and education. Outreach includes educational activities such as classes, lectures, seminars, health fairs, and store tours. To maximize their impact, we facilitate NHCs’ focus on these in-store and community outreach educational events, as well as health-coaching sessions. We believe that our NHCs’ commitment to relationship-building opportunities in our communities and with our customers positively impacts community health and wellness. Additionally, our NHCs are an onsite resource of training and education for our Crew members. The NHCs train our Crew to use a compliant educational approach to customer service without attempting to diagnose or treat specific conditions To meet the needs of our customers, who have a wide range of dietary needs and preferences (i.e., gluten-free, vegan, vegetarian, Paleo, keto, etc.), we develop recipes in-house and currently have more than 500 recipes available on our website. EDUCATIONAL MATERIALS Customers have access to more than 470 health-related articles discussing diet, lifestyle, and product ingredient information in-store. More information at: Nutritional Health Coaches The impact of our Nutritional Health Coach Program, just in the last five years: or ailments. RECIPES

In FY24, our investment to provide free nutrition education was more than $7 MILLION.

46,000 PEOPLE

More than 7,000 free in store nutrition classes held

More than 121,000 attendees educated and empowered

More than 13,000 community outreach events

optimized their health through our free health coaching services

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FISCAL YEAR | 2024